11/05/2026 updated

**** ******** ****
100 % available

UX/UI Designer | Product Design

Barcelona, Spain
Only remote
Master in Project Management, UX/UI Design certification
Barcelona, Spain
Only remote
Master in Project Management, UX/UI Design certification

Profile attachments

Diana Rosca CV.pdf

AI AgentsUser Experience (UX)User Interface DesignProduct Design
I'm a Product Designer who thinks in systems and outcomes, not just screens. With a foundation in marketing and business, I understand not only how a product should look and feel, but why and how it should work, as well as what it needs to do for the business behind it.
I'm driven by meaningful ideas, and once I believe in something, I commit fully to making it real. I turn insights about user psychology, market dynamics, and brand positioning into intuitive digital experiences that move metrics: engagement, conversion, retention.
Design is my craft, but my background in business and marketing is what makes sure it lands.

If you'd like to see more of my work or have a project in mind, I'd love to connect.

Experience

Professional experience5 - 10 years
Freelancer since2019

Languages

EnglishFluentFrenchFluentPortugueseGoodRomanianNative speakerSpanishFluent

Project history

Product Designer

Aiball

Internet & IT

Aiball is an AI-powered platform for padel that uses computer-vision cameras to automatically record matches, generate detailed player statistics, and validate player levels against FIP and Premier Padel Academy standards. For clubs, it turns courts into a source of data and engagement; for players, it offers automatic match recordings, shareable highlights, and an objective, validated read on their real level and how to improve.

I design data-heavy product experiences for aiball, helping turn dense analytics, club management tools, and player CRMs into clear, usable interfaces: from dashboards and admin back ends to marketing assets and investor decks behind the company's growth story.

Product Designer

Self-employed

Internet & IT

< 10 team member

Freelance product designer, where I help startups and growing companies turn complex products into clear, scalable experiences that drive measurable results.
I work as an embedded design partner across SaaS, e-commerce, mobility, and sports tech, taking products from discovery and strategy through UX/UI, design systems, and brand identity. My focus is connecting design decisions to real business outcomes: better usability, higher conversion, and systems built to scale.
Whether it's a full redesign, a data-heavy dashboard, a new feature, or a brand refresh, I bring senior-level ownership, fast execution, and clear thinking from first problem to final handoff.

Senior Product Designer

La Factory

Marketing, PR and design

10-50 team member

La Factory is a digital studio with bases in Paris, Barcelona, and Ibiza that takes digital products from idea to profitability, bringing together strategy, product design, development, marketing, and support under one roof.
Over my year-plus on the design team, I worked on UX/UI and product design for a range of digital ventures, collaborating closely with strategy, development, and marketing to turn early concepts into polished, market-ready products. The fast-paced, multidisciplinary studio environment sharpened how I connect design to business goals and ship work that performs.

Product Designer

Bookline

Internet & IT

50-250 team member

Bookline is a leader in conversational AI for the hospitality and mobility sectors, building voice and WhatsApp agents that handle bookings, answer questions, and turn customer interactions into direct revenue for restaurants, hotels, campings, and taxi services across Europe and Latin America.
As a product designer, I worked on the interfaces behind these AI agents, designing the dashboards and management tools clients use to configure their assistants, monitor performance, and manage reservations at scale. I focused on making complex, data-heavy workflows feel clear and operational for non-technical teams, collaborating closely with product, engineering, and operations to ship features used by businesses managing high volumes of bookings.

Growth Marketing

Force of Nature

Marketing, PR and design

10-50 team member

SEO, Performance Marketing, Google Ads, Facebook ads, Copywriting, Landing pages

Clients: PAX Labs, EverNow, Tile, Gibson Brands

Certificates

UX/UI Design

Ironhack

2022


Portfolio


Contact form

Log in to get in touch

You need to be logged in to use the contact form.

Sign upLog in