02/16/2026 updated
100 % available
Digital Analytics & Marketing Automation Specialist
Bucharest, Romania
Worldwide
Master's Degree in Business Analytics and Information ManagementAbout me
I have been working with marketing and product data, focusing on analytics, automation and turning data into insights that help teams make better decisions. I am naturally curious about user behavior and enjoy exploring patterns, challenge assumptions and translate numbers into clear understanding.
SAP CloudJava (Programming Language)JavaScriptA/B TestingGoogle AdWordsAgile MethodologyData AnalysisAndroid StudioAutomationBusiness IntelligenceCascading Style Sheets (CSS)Customer ExperienceMobile Application DevelopmentComputer ProgrammingCustomer Insight
Digital Analytics & Customer Insights
Google Analytics 4, Google Tag Manager, Microsoft Clarity, Salesforce Marketing Cloud expertise with comprehensive customer journey mapping and A/B testing capabilities
Data Analysis & Visualization
Power BI, Tableau, Qlik, Looker Studio proficiency with advanced SQL Server, Microsoft SSIS knowledge for comprehensive data modeling and performance analytics
Technical Skills & Programming
HTML/CSS, JavaScript, Python, SQL, Excel VBA programming with tagging implementation, event tracking and data integration expertise
Project Management & Soft Skills
Empathy, Agile, Scrum methodologies with cross-functional collaboration and data-driven decision making capabilities
Marketing Automation
HubSpot, Salesforce Marketing Cloud, campaign performance analysis and lead conversion funnel management
Business Intelligence
SAP Analytics Cloud, financial services cloud solutions, dashboard creation and automated reporting systems
Web Development
WordPress, SEO optimization, Google Tag Manager implementation with comprehensive website traffic analysis
Experience
Professional experience5 - 10 years
Freelancer since2025
Languages
GermanGoodEnglishFluentRomanianNative speaker
Project history
Monitored and analyzed web traffic, lead generation and user journeys to identify key conversion points and growth opportunities. Conducted A/B and multivariate testing with personalization initiatives to optimize CRO, improve mobile UI/UX and increase overall conversion rates.
Developed brand strategy, establishing visual identity, color palette and tone of voice across all digital touchpoints. Collaborated with designers to create compelling visual assets, providing strategic input to align creative with overall brand objectives.
Addressed data loading issues, using Excel VBA and SQL Server to improve system reliability and data integrity. Developed SQL scripts and ETL workflows to fine-tune cost adjustments, enhancing clarity and precision in financial adjustments.