10/29/2025 updated

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Japanese SEO Content Writer

Hanoi, USA
Only remote
Bachelor's, Business Japanese
Hanoi, USA
Only remote
Bachelor's, Business Japanese

Profile attachments

Updated resume - Luu Thanh Hien (1).pdf

About me

In addition to SEO-focused Japanese content creation, I also handle website-related tasks such as UX writing, UX testing, content repurpose and promotion on social media to ensure both user experience and search performance align seamlessly.

User Experience (UX)Ahrefs Site ExplorerEditingContent ManagementGoogle AnalyticsSearch Engine OptimizationGoogle Webmaster ToolsJapaneseKeyword ResearchHR MarketingSocial MediaUsability TestingWeb PlatformsWordPressTestingGoogle SearchUX WritingSemrushContent Strategy
I specialize in Japanese SEO content creation with a strong focus on aligning search intent, cultural nuance, and technical optimization to boost visibility and engagement. My experience covers the entire content process — from keyword research and planning to writing, editing, and performance review. I gained my JLPT N2 certificate after studying Japanese for only 2 years. My content consistently ranked within top 5, top 10, top 20 on Japan Google Search Result Page using my own Japanese content SEO framework.

Technical skills and tools include:
  1. SEO Tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, and keyword research tools like Google Trend and Keyword Planner for Japanese-language markets.
  2. CMS & Web Platforms: WordPress — experienced in uploading, formatting, and optimizing SEO-friendly content directly within these systems.
  3. UX & CRO: Knowledgeable in UX writing, microcopy, and UX testing to ensure content supports both usability and conversion goals.
  4. Editing & Localization: Skilled in proofreading, editing, and localizing Japanese content to ensure natural flow, clarity, and cultural relevance while maintaining SEO compliance.
  5. Technical SEO Knowledge: Understanding of meta tags, onpage SEO, content structure, internal linking, and content hierarchy (H tag) to enhance website performance.
  6. Social Media & Content Strategy: Experienced in repurposing website or blog content for social media, creating Japanese posts that align with the website’s themes to strengthen brand presence and drive traffic back to the site. I can plan content calendars that connect website articles and social media updates into a cohesive content strategy.

Achievements:
  1. 800% increase in organic traffic through SEO and content strategy.
  2. Top-ranking content in Google Japan (1st, 3rd, 5th, 10th positions).
  3. Improved website health score (from poor to 87) by fixing and trouble-shooting SEO issues.
  4. Drove $12K monthly organic traffic value in the Japanese market through optimized content and digital campaigns.
  5. Most-liked post on @lifeatIBM Instagram account, with viral engagement.
  6. Top-performing thought leadership blogs published on the IBM Careers website, driving employer brand visibility.
  7. Posts ranked in the Top 5 for highest likes and impressions on IBM LinkedIn, significantly boosting engagement.

Experience

Professional experience5 - 10 years
Freelancer since2020

Languages

EnglishFluentJapaneseFluent

Project history

Global Talent Marketing Specialist, APAC

IBM
Lead APAC-wide talent marketing efforts, leveraging data-driven insights, employer branding, and digital marketing to attract niche talent. Collaborate across Asia, SEA, Europe, and North America to solve complex hiring challenges in a competitive global market.

Digital Marketing Strategy Analyst

Accenture

Senior Japanese Content Specialist, B2B

CMC Global
Built the digital marketing foundation from the ground up, with a focus on SEO and content strategy. Launched a comprehensive SEO roadmap, improving website health and significantly boosting organic traffic.

Ads Optimization Executive

AnyMind Group
Designed and executed multilingual paid advertising campaigns across Google Ads, Facebook, LinkedIn, Twitter, TikTok, and Line. Monitored and optimized PPC performance, audience segmentation, and conversion rates through A/B testing and analytics.

Intern

Wellness Link
Assisted in market research, branding initiatives, and content marketing for a Japanese business expansion project in Tokyo, Japan.

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