10/06/2026 updated
100 % available
Digital Content and Website Specialist | Accessible Content | Umbraco CMS
Lowestoft, United Kingdom
Only remote
BA (Hons) Fine Art, Nottingham Trent University, 2010About me
I’m a designer with around 18 years’ NHS and healthcare experience. I create websites, posters, leaflets, reports and social content, combining confident visual design with clear writing, accessibility and an understanding of the people using the service.
HTMLAdobe IllustratorAdobe PhotoshopAdobe InDesignAdobe Premiere ProContent CreationContent ManagementWeb Content Management SystemsDesign Elements and PrinciplesGraphic CommunicationGraphic DesignUmbracoWeb Content Accessibility GuidelinesContent EditingWeb Content
Content Design and Plain-English Writing
Translate complex clinical and service information into clear, accessible plain English for public-facing healthcare websites and patient literature. Structure content with clear headings and straightforward navigation, adapting language and presentation for different audiences and channels.
Graphic Design and Visual Communication
Confident using Adobe Illustrator and Photoshop to create impact reports, annual reports, presentations, patient leaflets, pamphlets, posters and social media graphics. Experienced in organisational branding, including delivering the AHPS rebrand and applying a consistent visual identity across digital, print and event materials. Edit images and prepare visual assets for print and digital use.
CMS Production — Umbraco and uSkinned
Create, edit and publish website content using Umbraco and uSkinned. Sole creator of approximately 25 public-facing healthcare service websites, taking projects from initial requirements through content development, page building, review, sign-off and publication.
User-Centred Content Development
Gather feedback through service-user groups and successive review rounds, using findings to revise content, navigation and design. Involve users from the outset and explain content decisions using their needs and feedback. For an ME/CFS service, simplified content presentation and introduced a save-and-return referral form so people could complete it at their own pace.
Web Analytics and Performance Improvement
Use Google Analytics and Google Search Console to investigate audience behaviour, search visibility and website performance. Combine data with user feedback to identify barriers and improve content and digital journeys. Investigated elevated bounce rates in Internet Explorer/Edge, identified images that were not rendering correctly and fixed the issue.
Accessibility and Governance
Familiar with WCAG, NHS and government accessibility guidance. Apply accessible content and page-design practices, working within GDPR and information governance requirements and coordinating appropriate clinical and communications review.
Online Forms and Referral Journeys
Create and improve online forms, including conditional logic and save-and-return functionality.
Social Media and Video Content
Create social media copy, graphics and simple short-form videos using Adobe Rush. Use Hootsuite analytics to review performance and adapt subsequent communications.
HTML and CSS
Use HTML and CSS for page-level adjustments and web content production.
Stakeholder Collaboration and Independent Delivery
Work with clinicians, service users, service leads, communications, IT, business intelligence and information governance colleagues. Manage concurrent projects independently, coordinate feedback and sign-off, and take responsibility for delivery from planning through publication and ongoing improvement.
Experience
Professional experience5 - 10 years
Freelancer since2025
Languages
EnglishNative speaker
Project history
Design and build of websites for small businesses and organisations, managing client discussions, content gathering, page production, revisions, publication and ongoing updates. Writing, editing and organising website content to explain services clearly, applying accessible content, straightforward navigation and consistent branding.
Sole person in a newly created marketing and communications role, planning and delivering content across websites, social channels, print and events. Designed and built organisational, internal, patient-facing and product marketing websites using Umbraco-based CMS tools. Delivered the full organisational rebrand, website, impact and annual reports, brand guidance, presentations and communications materials. Coordinated stakeholder communications and launch arrangements. Worked with healthcare colleagues and NHS partners to communicate service information clearly; used feedback and Hootsuite analytics to adapt communications. Planned and delivered the AGM and staff awards.
Sole creator of ECCH public-facing websites, working across approximately 25 service websites from requirements and planning through content, CMS pages, online forms, review and publication. Translated complex healthcare and referral information into clear content, working with clinical and service teams to improve navigation and access to information for patients, carers and staff. Used service-user feedback, Google Analytics and Search Console to inform improvements. Coordinated clinical and communications sign-off, collaborating with IT, business intelligence and information governance colleagues.