10/06/2026 updated
100 % available
Digital Marketer & Content Marketing Manager
Pune, India
Worldwide
Master of Business Administration (Marketing)Content Delivery NetworksContent CreationContent ManagementWeb Content Management SystemsContent MigrationWeb SyndicationDigital MarketingEnterprise Content ManagementContent EditingContent EditorCopywritingContent StrategyB2C Marketing
Content Marketing Strategy
End-to-end content marketing operations across B2B and B2C environments, including brand voice development, website copy, whitepapers, press releases, and digital campaigns aligned to business growth targets.
SEO & Digital Growth
SEO strategy encompassing keyword research, on-page optimization, meta optimization, and content restructuring to improve organic visibility and rankings for high-intent commercial queries, using tools like SEMrush and Ubersuggest.
Demand Generation & Lead Generation
Integrated content marketing strategies that expand organic website reach, generate inbound leads across B2B target segments, and support pipeline growth through funnel optimization and customer acquisition.
AI & Automation
Application of AI-powered workflows using tools such as ChatGPT, Claude AI, and prompt engineering to accelerate content operations and campaign execution.
Marketing Tools Proficiency
Hands-on experience with SEMrush, Ubersuggest, Google Analytics, HubSpot, JIRA, and WordPress for campaign management, analytics, and content publishing.
Brand Positioning & Go-to-Market
Development and execution of go-to-market strategies and brand positioning across IT services, SaaS, e-commerce, D2C, and e-learning sectors.
Cross-functional Leadership
Collaboration across sales, product, design, and development teams to align marketing with business objectives, including stakeholder management and freelancer coordination.
A/B Testing & Performance Analysis
Conducting A/B testing on content formats and messaging, presenting performance findings and strategic recommendations directly to executive leadership.
Thought Leadership Content
Conducting SME interviews and developing thought leadership content to reinforce brand authority within target markets across multiple channels.
End-to-end content marketing operations across B2B and B2C environments, including brand voice development, website copy, whitepapers, press releases, and digital campaigns aligned to business growth targets.
SEO & Digital Growth
SEO strategy encompassing keyword research, on-page optimization, meta optimization, and content restructuring to improve organic visibility and rankings for high-intent commercial queries, using tools like SEMrush and Ubersuggest.
Demand Generation & Lead Generation
Integrated content marketing strategies that expand organic website reach, generate inbound leads across B2B target segments, and support pipeline growth through funnel optimization and customer acquisition.
AI & Automation
Application of AI-powered workflows using tools such as ChatGPT, Claude AI, and prompt engineering to accelerate content operations and campaign execution.
Marketing Tools Proficiency
Hands-on experience with SEMrush, Ubersuggest, Google Analytics, HubSpot, JIRA, and WordPress for campaign management, analytics, and content publishing.
Brand Positioning & Go-to-Market
Development and execution of go-to-market strategies and brand positioning across IT services, SaaS, e-commerce, D2C, and e-learning sectors.
Cross-functional Leadership
Collaboration across sales, product, design, and development teams to align marketing with business objectives, including stakeholder management and freelancer coordination.
A/B Testing & Performance Analysis
Conducting A/B testing on content formats and messaging, presenting performance findings and strategic recommendations directly to executive leadership.
Thought Leadership Content
Conducting SME interviews and developing thought leadership content to reinforce brand authority within target markets across multiple channels.
Experience
Professional experience10+ years
Freelancer since2016
Languages
EnglishNative speaker
Project history
Led end-to-end brand launch for a D2C client, developing brand voice, website copy, SEO architecture, and social media strategy. Designed and executed content marketing strategy for an e-learning provider. Directed content overhaul for an e-commerce brand, auditing messaging, rewriting website copy, and redefining content structure to improve UX consistency and conversion clarity.
Owned end-to-end content marketing operations across blogs, whitepapers, press releases, and digital campaigns. Developed and executed integrated content marketing strategies that expanded organic website reach and generated inbound leads across B2B target segments. Led SEO strategy including keyword research, meta optimization, and content restructuring. Collaborated with sales, design, and development teams. Conducted A/B testing on content formats and messaging.
Executed multi-channel content strategy spanning press releases, newsletters, and web publications to strengthen product and service visibility. Conducted SME interviews to develop thought leadership content. Repurposed and redistributed high-performing content across channels to maximize organic reach and audience engagement.