Digital Marketing

As a Digital Marketer and SEO Specialist, I partnered with Shri Chakradhar Publication, a well-known academic content provider for IGNOU students, to enhance their digital presence, content performance, and online sales. The website offers a wide range of IGNOU study materials including guidebooks, solved papers, assignments, synopses, and custom project reports.
My Key Contributions:

• SEO Strategy & Optimization:
  Conducted complete on-page and off-page SEO for shrichakradhar.com. I optimized product pages, meta tags, headings, internal linking, and URL structure to improve search engine rankings for high-volume keywords related to IGNOU courses, solved projects, and study materials.
• Content Planning & Marketing:
  Collaborated with the content team to structure educational material in an SEO-friendly way. Worked on blog posts, course-specific landing pages, and category descriptions that matched student search intent and improved organic visibility.
• E-Commerce Growth:
  Helped improve the website’s e-commerce performance by optimizing product descriptions, implementing structured data for rich results, and streamlining navigation. Integrated clear CTAs and SEO-friendly copy to boost conversions.
• Keyword Research & Ranking Improvements:
  Researched high-traffic keywords in the education niche (e.g., "IGNOU solved assignments", "IGNOU project report PDF", "IGNOU MBA synopsis") and created a targeted strategy that led to a measurable increase in search traffic and leads.
• Analytics & Reporting:
  Monitored traffic trends using Google Analytics and Search Console. Delivered monthly performance reports and adjusted strategies based on user behavior, bounce rate, and keyword positioning.