08/03/2026 updated
100 % available
Digital Marketing Consultant | SEO, SMO & PPC Specialist
Ahmedabad, India
Only remote
Bachelor in Computer ApplicationsAbout me
Strategic Digital Marketing Consultant with 10+ years of hands-on experience leading SEO, SMO and PPC across client accounts in healthcare, e-commerce, SaaS, & D2C sectors. Proven record of delivering 3x–5x organic traffic growth, reducing CPL by up to 45%, and managing ad spends exceeding INR 50L.
Ad ManagementAdobe Marketing CloudGoogle AdWordsSocial MarketingContent AnalysisContent CreationContent ManagementContent MarketingDigital Brand EngagementGoogle AnalyticsSearch Engine OptimizationMarketing StrategiesMarketing AnalyticsMarketing AutomationMarketing Optimization
SEO Strategy & Technical SEO
Expertise in SEO strategy and technical SEO, including Core Web Vitals fixes, content clustering, high-DA link building, on-page and off-page optimization, as well as AEO and GEO strategies for visibility across traditional search, voice search, and AI platforms like ChatGPT, Perplexity, and Google SGE. Tools used include Ahrefs, SEMrush, Moz Pro, Screaming Frog, Ubersuggest, SurferSEO, SEO PowerSuite, Google Search Console, Sitebulb, and BuzzSumo.
Paid Advertising (PPC) & Campaign Management
Management of Google Ads (Search, Display, Shopping, YouTube, PMax, Demand Gen) and Meta Ads (Facebook & Instagram), LinkedIn Ads, and Bing Ads. Proven track record of managing monthly ad spends exceeding INR 35L, achieving 4.2x average ROAS and reducing blended CPA by 38% year-over-year.
Analytics & Reporting Automation
Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, Hotjar, Microsoft Clarity, and CRO Funnels. Building automated GA4 + GAds + Looker Studio reporting pipelines to significantly reduce manual reporting time across all client accounts.
AI-Driven Marketing Automation
Integration of AI tools such as ChatGPT, Claude AI, Google Gemini, Perplexity AI, Lovable, HeyGen, Higgsfield, and Google AI Studio into marketing workflows to improve task efficiency and team delivery.
Conversion Rate Optimisation (CRO)
Execution of structured CRO programmes including A/B testing, landing page redesigns, UX improvements, and heatmap-led funnel improvements, resulting in a 28% uplift in conversion rates across client websites.
Marketing Funnels & Lead Generation
Design and management of marketing funnels and lead generation campaigns across Google Ads and Meta, refining targeting, bidding, and creatives to maximize traffic and lead quality.
Content Strategy & Link Building
Development of content strategies and link building campaigns via guest posting, directory submissions, and outreach to strengthen keyword rankings and domain authority across multiple niches.
CMS & Design Tools
Working knowledge of WordPress, Shopify, Canva, Wireframing, and Figma for executing SEO-driven technical changes and supporting web development teams.
Email Marketing & CRM
Use of Mailchimp and SendGrid for email marketing and CRM activities, supporting client lifecycle communication and retention strategies.
Experience
Professional experience0 - 5 years
Freelancer since2026
Languages
EnglishGoodHindiFluent
Project history
- Managed 35+ client accounts across e-commerce, healthcare, real estate, and SaaS - consistently meeting or exceeding traffic, lead, and ROI targets.
- Handled SEO and paid media for domestic and international clients across the US, UK, Canada, Australia, UAE, Norway, and Romania by adapting strategies to regional markets.
- Executed SEO, AEO, and GEO strategies to drive visibility across traditional search, voice search, and AI platforms like ChatGPT, Perplexity, and Google SGE.
- Drove 180% average organic traffic growth within 12 months through technical SEO, Core Web Vitals fixes, content clustering, and high-DA link building.
- Managed INR 35L+ per month in Google ad spend achieving 4.2x average ROAS and cutting blended CPA by 38% year-over-year.
- Ranked 100+ keywords in top-3 Google positions within 6–9 months, driving a 55% increase in qualified inbound leads.
- Lifted conversion rates by 28% across client sites via A/B testing, landing page redesigns, and heatmap-led funnel improvements.
- Built and led a 15+ member SEO, PPC, SMO team and improved delivery efficiency by 35%.
- Coordinated with web development teams to execute SEO-driven technical changes ensuring site structure, page speed, and schema requirements were implemented accurately per client needs.
- Built automated GA4 + GAds + Looker Studio reporting pipelines - reduced manual reporting time
- Managed full client lifecycle communication from onboarding and strategy alignment to monthly reporting .
- Managed SEO and paid media strategy for in-house brand and education portal driving growth in organic visibility and qualified leads.
- Executed on-page SEO across site architecture, meta tags, and content structure improving search rankings and organic reach.
- Ran lead generation campaigns on Google Ads and Meta refining targeting, bidding, and creatives to maximize traffic and lead quality.
- Monitored campaign performance via Google Analytics and Search Console by identifying optimization gaps and reducing wasted ad spend.