Digital Marketing Manager, SEO Manager, Business Intelligence Manager

*Strategy development for OTC, Rx, Gx brands: provided recommendations and followed up
their implementation for effective:
- New brands launch
- New TV adverts creation
- Communication messages/materials/channels usage
- Identification of brand potential in other category segments/sales channels
- Segmentation among doctors/patients
- Sales Force improvement vs Competitors
*Marketing Excellence:
- organized the training with external foreign agency on global Sanofi Marketing
Guidelines for strategic and tactical Marketing planning
- consulted on Strategy Brand Customer Planning process
- organized the Market Research training
- developed the Special Program to encourage innovations and motivate best performers
- developed the new format of Rx Cycle meetings in order to find improvement areas
for brand sales growth in regions together with Sales Force
- organized the Close Loop Marketing (CLM) launch in business units (training with
external foreign agency, negotiations with suppliers)
*Budget management:
- planned, controlled rational allocation of market research budget between the projects in
different business units, conducted negotiations with agencies.

*Strategy Planning of Metro C&C Ukraine for different customer groups (HoReCa, Traders,
Offices, Private Customers):
- analyzed market development vs. Metro C&C, main competitor's moves, trends, customer
needs, most promising market segments for mid-, long-term
*Brand Positioning, Pricing Image Tracking:
- made analysis of Metro C&C performance vs. competitors split by different
customer groups, product categories;
- proposed the actions and followed up the implementation with the Board of Directors in
order to build up a positive image among customers
*Category Management Project:
- provided recommendations for optimization on the category/different customer groups
levels based on the market analysis (GfK, Nielsen etc.) vs. internal sales data, customer
insights to build efficient assortment and pricing policy
*New projects launches:
- tested and proposed optimization measures for new loyalty program, new advertising
campaign, convenience store franchise ''Chedryi Koshyk/Щедрий кошик'', program
''Metro for offices'' etc.
*Effectiveness of existing activities:
- proposed improvements based on customer feedback, analysis of internal sales data (new
layout of biweekly Metro Post leaflet, weekend promotions advert channel usage, digital
channels (sms, emails, webpage layout), outdoor (billboards, TV), declining customers etc.)

Corporate Strategy Department
*Retail market in Ukraine: conducted financial analysis of top retail companies and
store formats
*Quarterly Board Reporting: helped to prepare the analysis of nonfood market in Germany
*Impact of financial crisis on consumer behavior: made a critical analysis of current
national/international studies
*Consumer trends in Germany: performed a market research on price/discount and
status/new luxury orientation
*Influence of private labels' growth on competitiveness of national brands: made a review of
national/international studies

*Post acquisition integration of Ukrainian bank into foreign one: supported the
implementation of RBPoint project management tool, prepared RBPoint User Manual
*Coal mining and energy market in Ukraine and Russia: conducted desk research on coal
producing companies
*Marketing activities of Kyiv office: helped to launch the Ukrainian website, create the
company brochure