11/09/2026 updated
100 % available
Digital Marketing Manager | SEO, Performance Marketing & E-commerce
ho chi minh, Vietnam
Only remote
Bachelor's degree in Sales Management, University of Finance - Marketing (UFM), 2012-2016About me
Digital Marketing Manager with 9+ years in SEO, Google & Facebook Ads, GA4/GTM tracking and e-commerce. Managed teams of 5-6 and budgets up to 70M VND/month. English B1: speaking still weak, reading and writing strong.
E-CommerceGoogle Tag Manager
Performance Marketing
Execution and optimization of multi-platform advertising campaigns including Google Ads (Search, Shopping, Display, Video), Facebook Ads, TikTok Ads and Zalo Ads. Setup of remarketing audiences, management of advertising budgets up to VND 70 million per month, and conversion tracking via Google Tag Manager, GA4, Facebook Pixel and TikTok Pixel.
SEO & Website Management
On-page and off-page SEO, link building, website audits and keyword research. Building and managing websites on WordPress, Sapo and Haravan. Collaboration with developers to improve UX/UI and optimize page speed. Use of tools such as Google Search Console, Semrush, Ahrefs, Similarweb and Sinbyte.
E-commerce Operations
Operation of online stores on Shopee, Lazada, Tiki, TikTok Shop and Alibaba.com. Planning of mega sales, creation of promotional bundles, management of product files and sale banners. Development and management of multiple sales channels and partner platforms.
Tracking & Analytics
Setup of conversion tracking with Google Tag Manager, GA4, Facebook Pixel and TikTok Pixel. Analysis of website data and advertising campaign performance to support data-driven decision making.
Team Management & Coordination
Management of teams of 5-6 people covering content, SEO, advertising and design. Coordination of KOLs and KOCs, budget management and POSM planning. Use of project management tools such as Asana, Base, Bitrix24 and Jira.
AI, Automation & Content Production
Use of ChatGPT and Gemini for written and visual content creation. Use of Codex and Claude Code to build websites and tools, and workflow automation with Make. Graphic design with Photoshop and Illustrator, video editing with CapCut, product photography and livestream setup with OBS.
PR & Social Media Management
Management of brand fanpage ecosystems and satellite Facebook accounts. Seeding on industry forums and Facebook groups. Running and growing video marketing channels on YouTube and TikTok. Booking PR and brand coverage on major news platforms.
International Market Development
Management of the Alibaba.com channel including contract handling with Vietnam agents, staff training on product SEO and international customer care. Development of international website versions and hosting of foreign customers on factory tours.
Execution and optimization of multi-platform advertising campaigns including Google Ads (Search, Shopping, Display, Video), Facebook Ads, TikTok Ads and Zalo Ads. Setup of remarketing audiences, management of advertising budgets up to VND 70 million per month, and conversion tracking via Google Tag Manager, GA4, Facebook Pixel and TikTok Pixel.
SEO & Website Management
On-page and off-page SEO, link building, website audits and keyword research. Building and managing websites on WordPress, Sapo and Haravan. Collaboration with developers to improve UX/UI and optimize page speed. Use of tools such as Google Search Console, Semrush, Ahrefs, Similarweb and Sinbyte.
E-commerce Operations
Operation of online stores on Shopee, Lazada, Tiki, TikTok Shop and Alibaba.com. Planning of mega sales, creation of promotional bundles, management of product files and sale banners. Development and management of multiple sales channels and partner platforms.
Tracking & Analytics
Setup of conversion tracking with Google Tag Manager, GA4, Facebook Pixel and TikTok Pixel. Analysis of website data and advertising campaign performance to support data-driven decision making.
Team Management & Coordination
Management of teams of 5-6 people covering content, SEO, advertising and design. Coordination of KOLs and KOCs, budget management and POSM planning. Use of project management tools such as Asana, Base, Bitrix24 and Jira.
AI, Automation & Content Production
Use of ChatGPT and Gemini for written and visual content creation. Use of Codex and Claude Code to build websites and tools, and workflow automation with Make. Graphic design with Photoshop and Illustrator, video editing with CapCut, product photography and livestream setup with OBS.
PR & Social Media Management
Management of brand fanpage ecosystems and satellite Facebook accounts. Seeding on industry forums and Facebook groups. Running and growing video marketing channels on YouTube and TikTok. Booking PR and brand coverage on major news platforms.
International Market Development
Management of the Alibaba.com channel including contract handling with Vietnam agents, staff training on product SEO and international customer care. Development of international website versions and hosting of foreign customers on factory tours.
Experience
Professional experience5 - 10 years
Freelancer since2026
Languages
EnglishGood
Project history
Responsible for building and running the entire Digital Marketing system for 4 branches in Hanoi, Da Nang, Ho Chi Minh City and Can Tho. Managed multi-platform advertising campaigns (Google, Facebook, TikTok), 6 websites, on-page and off-page SEO, website content and keywords, brand fanpage ecosystem, social media channels and monthly marketing performance reporting.
Responsible for all online and offline marketing, e-commerce operations and international market development via Alibaba. Managed an in-house team of 4 plus outsourced teams and KOL/KOC livestreamers. Grew total online sales from VND 150 million to VND 650 million per month. Operated stores on Shopee, Lazada, Tiki, TikTok Shop and the website. Managed SEO, content, PR, KOL/KOC activities and POSM for 150 points of sale.
Took over a basic, non-SEO-optimized website with only 70 visits per day and developed it into a specialist site for computer accessories and internet cafe installation. Grew organic traffic from 70 to 1,600 clicks per day (22x). Managed website and e-commerce operations on 5 channels, ran performance marketing, SEO, content, PR and design activities.
Certificates
GA4 Advanced
Udemy2025
Effective Communication Skills
PTI Education Training Group2020
Hands-on Marketing
AIM Academy2020
WordPress Website Design
KYNA2019
Photoshop and Illustrator Basics
HANNA'S FAMILY2019
Photography
Dr. Thanh Studio2018