03/11/2026 updated

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Digital Marketing Manager & Product Development Specialist

Ferrel, Portugal
Worldwide
Bachelor of Science (BSC) in Media Engineering
Ferrel, Portugal
Worldwide
Bachelor of Science (BSC) in Media Engineering

Profile attachments

2026_CV_Michelle Spieser_.pdf

HTMLJavaScriptPHPAdobe IllustratorAdobe PhotoshopAdobe Creative CloudAdobe InDesignAdobe Premiere ProSales PromotionGoogle AdWordsData AnalysisFinal Cut ProAsanaAtlassian JiraOnline AdvertisingBusiness Process ImprovementCascading Style Sheets (CSS)Competitive IntelligenceContent CreationContent ManagementDigital MarketingWeb DevelopmentE-CommerceEnterprise Resource PlanningSearch Engine OptimizationGraphic DesignMarket ResearchProject ManagementMicrosoft VisioMySQLProduct DesignProduct ManagementProject Management Life CycleResearch and DevelopmentWriting DocumentationMendixBusiness StrategiesDemonstration SkillsSlack
Digital Marketing & Strategy
Strategic online marketing planning, eCommerce promotion, market analysis, and comprehensive digital campaign management across multiple platforms and channels.

Product Management & Development
End-to-end product development from concept to launch, cross-functional collaboration with R&D and operations teams, market research, and competitive analysis.

Project Management & Operations
Complete project lifecycle management, stakeholder coordination, process optimization, and strategic business development across multiple industries.

Microsoft Office Suite
Advanced proficiency in Excel, Word, PowerPoint for business documentation, data analysis, and presentation creation.

Adobe Creative Suite
Professional design capabilities using Illustrator, InDesign, Photoshop, and Premiere Pro for creative content development.

Web Development Technologies
Basic knowledge in HTML, CSS, JavaScript, PHP, and MySQL for web development and digital platform management.

Digital Tools & Platforms
Experience with Visio, Canva, Capcut, Mendix, Asana, Jira, Slack, Toggle, Bexio, Pipedrive, and various CMS and ERP systems.

SEO & Analytics
Search engine optimization, Google Ads management, and Facebook Pixel implementation for digital marketing campaigns.

Languages

GermanFluentEnglishFluentFrenchGoodDutchGood

Project history

Founder & Operator

Which House (Milu Guesthouse) and Villa Mila, Portugal & Lombok
Founded and operate personalized retreat guesthouses offering weekly curated workations and experiences. Developed diverse programs including breathwork, ice baths, creative workshops, wellness practices, and artisanal activities. Designed and developed the brands, website, visual identity, and guest communication.

Co-Founder & Managing Director

Namascape AG
Co-founded and built a spiritual event booking platform focused on holistic body, mind, and soul experiences. Led end-to-end development including website design, app creation, branding, and UX/UI. Managed all communication, marketing strategy, and platform content.

Product Manager for Hearing Aids

Sonova Headquarter AG
Drove the product development process for new product developments from concept to launch. Collaborated cross-functionally with R&D, UX&D, Marketing, and Operations to define compelling value propositions and ensure successful product launches.

IT Digital Deployment Lead

Sonova AG
Introduced innovative concepts and mobile apps/web portals including design, user validation, selection of technology partners, lead of development team, implementation, testing and deployment to market.

Digital Marketing Manager

Sonova AG
Gathered insights from countries, experts, thought leaders and developed the strategic online marketing plan for launch/ongoing promotion of eCommerce (B2C). Documented bottom-up vs. top-down findings through market analysis.

Project Manager Augmented Reality

Augmara Technologies GmbH (Start Up)
Customer consulting and customer care (B2B), AR experience concepting, project planning as well as project implementation (whitelabel apps for Red Bull, Ringier, Medgate), sales lead, content producer for various marketing activities.

Multimedia Project Manager

Carlton Restaurant
Graphic design, conceptual creation and writing of concepts to pitches for large-scale projects. Planning, organisation and realisation of marketing activities. Social media content planning and content production.

Commercial Assistant

Alcatel-Lucent Schweiz AG
Three year apprenticeship in the departments: Projectmanagement QA & CC, Marketing & Communications, Human Resources, Accounting.

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