07/31/2026 updated
100 % available
Digital Marketing Professional | Google & Meta Ads
JAUNPUR, India
Only remote
MBA (Master of Business Administration) - Amity University (online), Noida, June 2026About me
Hi! I'm Pooja Yadav I'm a Google Ads Specialist passionate about helping businesses generate high-quality leads, and maximize return on ad spend (ROAS). I specialize in creating, managing, and optimizing Google Ads campaigns that focus on real business growth rather than just clicks.
Ad ManagementGoogle AdWordsDigital MarketingGoogle AnalyticsSearch Engine OptimizationPerformance-Based AdvertisingSearch Engine MarketingGoogle Tag Manager
Google Ads & Meta Ads (Performance Marketing)
Management of Google Ads and Meta Ads campaigns including Search, Display, and Remarketing with monthly budgets up to 60,000 INR. Optimization of keywords, bidding, search terms, device targeting, and negative keywords to generate 20-30 qualified leads per day and reduce average CPC while maintaining lead quality.
SEO (On-Page, Off-Page, Technical)
Execution of comprehensive SEO strategies including keyword research, indexing, backlinks, citations, and business listings. Planning and publishing SEO content, blogs, and social bookmarking to improve organic visibility and website structure.
Conversion Tracking & Analytics (GTM, GA4, Google Tag Manager)
Implementation of conversion tracking using Google Tag Manager, GA4, Google Ads, and Meta Pixel. Monitoring of key performance metrics such as CTR, CPC, CPA, Conversion Rate, and Quality Score to improve campaign performance.
WordPress & Elementor Website Design
Design and development of responsive websites using WordPress and Elementor, with focus on website speed, mobile responsiveness, and improved website structure.
Google My Business Optimization
Management and optimization of Google Business Profile (GMB) including building local citations and executing off-page SEO strategies to strengthen local online presence.
Social Media Management (SMM)
Management of LinkedIn, Facebook, and Instagram content calendars. Optimization of social media profiles and creation of marketing creatives using Canva to improve brand visibility.
Excel (Data Cleaning, Reporting, Basic Dashboards)
Use of Excel for data cleaning, reporting, and creation of basic dashboards to support campaign analysis and performance reporting.
Landing Page Optimization
Optimization of landing pages to improve conversion rates and support paid campaign performance.
Keyword Research
Conducting keyword research using tools such as Ubersuggest and Keyword Planner to support both paid and organic search strategies.
Canva / Basic Design
Creation of marketing creatives and visual content using Canva to support campaigns and improve brand visibility.
Management of Google Ads and Meta Ads campaigns including Search, Display, and Remarketing with monthly budgets up to 60,000 INR. Optimization of keywords, bidding, search terms, device targeting, and negative keywords to generate 20-30 qualified leads per day and reduce average CPC while maintaining lead quality.
SEO (On-Page, Off-Page, Technical)
Execution of comprehensive SEO strategies including keyword research, indexing, backlinks, citations, and business listings. Planning and publishing SEO content, blogs, and social bookmarking to improve organic visibility and website structure.
Conversion Tracking & Analytics (GTM, GA4, Google Tag Manager)
Implementation of conversion tracking using Google Tag Manager, GA4, Google Ads, and Meta Pixel. Monitoring of key performance metrics such as CTR, CPC, CPA, Conversion Rate, and Quality Score to improve campaign performance.
WordPress & Elementor Website Design
Design and development of responsive websites using WordPress and Elementor, with focus on website speed, mobile responsiveness, and improved website structure.
Google My Business Optimization
Management and optimization of Google Business Profile (GMB) including building local citations and executing off-page SEO strategies to strengthen local online presence.
Social Media Management (SMM)
Management of LinkedIn, Facebook, and Instagram content calendars. Optimization of social media profiles and creation of marketing creatives using Canva to improve brand visibility.
Excel (Data Cleaning, Reporting, Basic Dashboards)
Use of Excel for data cleaning, reporting, and creation of basic dashboards to support campaign analysis and performance reporting.
Landing Page Optimization
Optimization of landing pages to improve conversion rates and support paid campaign performance.
Keyword Research
Conducting keyword research using tools such as Ubersuggest and Keyword Planner to support both paid and organic search strategies.
Canva / Basic Design
Creation of marketing creatives and visual content using Canva to support campaigns and improve brand visibility.
Languages
EnglishFluent
Project history
Managed Google Ads and Meta Ads campaigns with a monthly budget of 60,000 INR. Generated 20-30 qualified leads per day through campaign optimization. Optimized keywords, bidding, search terms, device targeting, and negative keywords. Implemented conversion tracking using GTM, GA4, Google Ads, and Meta Pixel. Monitored CTR, CPC, CPA, Conversion Rate, and Quality Score. Reduced average CPC while maintaining lead quality. Generated 3000+ qualified leads during the internship. Optimized landing pages and managed Google Business Profile (GMB). Built local citations and executed off-page SEO strategies. Planned SEO content, blogs, business listings, and social bookmarking. Managed LinkedIn, Facebook, and Instagram content calendars. Prepared campaign reports and optimization recommendations.
Built and managed the complete digital presence of DigiDeshi.com, focusing on website development, SEO, and organic growth. Designed a responsive website using WordPress and Elementor. Improved website structure, speed, and mobile responsiveness. Performed On-Page, Technical, and Off-Page SEO including keyword research, indexing, backlinks, citations, and business listings. Optimized social media profiles on Instagram, Facebook, and LinkedIn. Created marketing creatives using Canva and improved brand visibility. Established a professional online presence with an SEO-optimized website and stronger organic visibility.