10/31/2026 updated
100 % available
Digital Marketing Specialist | Performance Marketing | Paid Advertising
Thane, India
Only remote
Bachelor of Science (B.Sc.) - Currently Pursuing, 2nd YearFacebook Ads ManagerInstagram Marketing
Meta Ads & Paid Advertising
Expertise in Meta Ads campaign setup and structure, including Traffic, Leads and Sales objectives, audience targeting, custom audiences, creative research, campaign monitoring, and basic optimization.
Google Ads & Search Campaign Management
Solid knowledge of Google Ads search campaign fundamentals, keyword research, search intent analysis, campaign structure, ad copy research, conversion-focused campaigns, and performance monitoring.
Performance Marketing & Analytics
Strong focus on performance marketing with the ability to analyze key metrics such as CTR, CPC, CPM, CPA, conversion rate, and ROAS to evaluate and optimize campaign effectiveness.
Lead Generation
Practical experience in developing lead-generation strategies and conversion-focused customer journeys across different business niches.
Audience & Competitor Research
Ability to research target audiences, competitors, keywords, and ad creatives to identify advertising opportunities and inform campaign planning.
Social Media Marketing
Familiarity with social media marketing principles and the ability to develop strategies focused on online visibility and customer acquisition.
Campaign Planning & Optimization
Experience in planning, structuring, and optimizing digital marketing campaigns to achieve measurable results and improve overall performance.
Tools & Platforms
Proficiency with tools including Meta Ads Manager, Google Ads, Google Analytics, Google Search, Canva, Excel, Google Sheets, and ChatGPT and AI tools.
Marketing Strategy
Ability to create marketing strategies focused on online visibility, lead generation, and customer acquisition using market research, audience research, and competitor analysis.
Expertise in Meta Ads campaign setup and structure, including Traffic, Leads and Sales objectives, audience targeting, custom audiences, creative research, campaign monitoring, and basic optimization.
Google Ads & Search Campaign Management
Solid knowledge of Google Ads search campaign fundamentals, keyword research, search intent analysis, campaign structure, ad copy research, conversion-focused campaigns, and performance monitoring.
Performance Marketing & Analytics
Strong focus on performance marketing with the ability to analyze key metrics such as CTR, CPC, CPM, CPA, conversion rate, and ROAS to evaluate and optimize campaign effectiveness.
Lead Generation
Practical experience in developing lead-generation strategies and conversion-focused customer journeys across different business niches.
Audience & Competitor Research
Ability to research target audiences, competitors, keywords, and ad creatives to identify advertising opportunities and inform campaign planning.
Social Media Marketing
Familiarity with social media marketing principles and the ability to develop strategies focused on online visibility and customer acquisition.
Campaign Planning & Optimization
Experience in planning, structuring, and optimizing digital marketing campaigns to achieve measurable results and improve overall performance.
Tools & Platforms
Proficiency with tools including Meta Ads Manager, Google Ads, Google Analytics, Google Search, Canva, Excel, Google Sheets, and ChatGPT and AI tools.
Marketing Strategy
Ability to create marketing strategies focused on online visibility, lead generation, and customer acquisition using market research, audience research, and competitor analysis.
Experience
Professional experience0 - 5 years
Freelancer since2022
Languages
EnglishFluent
Project history
Worked on digital marketing strategies focused on lead generation and customer acquisition. Developed practical knowledge of Meta Ads and Google Ads, including campaign structure, targeting, keyword research, and performance monitoring. Researched target audiences, competitors, keywords, ad creatives, and advertising opportunities across different business niches. Analyzed marketing performance using CTR, CPC, CPM, CPA, conversion rate, and ROAS. Worked on lead-generation strategies and conversion-focused customer journeys. Monitored digital marketing trends and continuously developed paid advertising skills. Duration: 4 months, India.
Planned a lead-generation campaign focused on reaching relevant audiences and generating business enquiries. Skills applied: audience targeting, campaign structure, ad research, lead generation, and performance analysis.
Conducted keyword and competitor research for search advertising campaigns. Skills applied: keyword research, search intent, competitor analysis, ad copy research, and campaign planning.