03/28/2026 updated

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Digital Marketing Strategist & SEO Expert

Kolkata, India
Only remote
MBA in Human Resource Management
Kolkata, India
Only remote
MBA in Human Resource Management

Profile attachments

Samit_Banerjee_-_Digital_Strategist.pdf

Advertising CampaignsGoogle AdWordsAhrefs Site ExplorerAutomationOnline AdvertisingContent CreationContent ManagementContent MarketingConversion Rate OptimizationDigital MarketingWeb DevelopmentGoogle AnalyticsSearch Engine OptimizationMarketing AnalyticsMarketing AutomationProject ManagementMedia StrategyPerformance-Based AdvertisingPerformance Systems AnalysisPerformance TuningQuality ManagementSearch Engine MarketingMozSocial MediaWebsite ManagementWordPressSchedulingCampaignsSemrushTeam ManagementProject DeliveryHubspotMailchimpBlogging
Digital Marketing Strategy
Development and execution of comprehensive digital marketing strategies across multiple platforms including SEO, SEM, social media, and content marketing with over 8 years of experience leading teams and campaigns.

SEO & Performance Marketing
Advanced search engine optimization techniques, performance marketing campaigns, and analytics implementation using tools like Semrush, Ahrefs, Moz, and Google Analytics to maximize reach and engagement.

Project Management & Team Leadership
End-to-end digital project management with cross-functional team coordination, budget management, and performance optimization while ensuring deadlines and quality standards are met.

Content Marketing & Strategy
Creation and management of high-quality content across websites, blogs, social media platforms with focus on brand consistency and SEO optimization.

Social Media Management
Comprehensive social media strategy development including content creation, scheduling, audience engagement, and performance analysis across multiple platforms.

Google Ads & Meta Ads
Paid advertising campaign management and optimization across Google Ads and Meta platforms with focus on ROI and conversion optimization.

Website Management & CMS
WordPress content management system expertise with website development oversight and digital campaign implementation.

Marketing Analytics & Automation
Implementation of cutting-edge marketing automation tools and analytics platforms including MailChimp, HubSpot for performance tracking and optimization.

Languages

EnglishFluent

Project history

Business Head (Digital & Communications)

Infoedot Solutions Private Limited
Develop and execute high-impact digital marketing strategies aligned with business goals. Lead and manage teams across content, SEO, paid media, social media, design, and technology. Oversee performance marketing campaigns, ensuring optimal budget allocation and ROI.

Independent Consultant (Digital Marketing & Communications)

Konrad Legal Company Limited
Develop and implement digital marketing strategies to drive brand awareness, engagement, and conversions. Craft compelling content strategies across various platforms, including blogs, social media marketing, and websites. Optimize SEO and SEM efforts to improve search rankings and organic reach.

Sr. Executive - Content & Digital Marketing

Dollon's Food Products Private Limited
Develop and execute content marketing strategies that align with business goals. Create, edit, and manage high-quality content across websites, blogs, social media, and other digital platforms. Plan and oversee SEO, SEM, and paid marketing campaigns to drive traffic and conversions.

Sr. Executive - Digital Project Management

Intechnique (UK Inc.)
Manage end-to-end execution of digital projects, ensuring they meet deadlines, budgets, and quality standards. Collaborate with cross-functional teams, including content, design, SEO, and development, to streamline project workflows. Oversee website development, digital campaigns, social media strategies, and performance marketing initiatives.

Chief Content Developer

Pinnacle Infotech Solutions
Develop and execute a comprehensive content strategy that aligns with brand objectives. Lead and manage content, graphics, and SEO teams to produce high-quality, engaging, and SEO-optimized content. Oversee the creation of blog posts, website content, social media campaigns, video scripts, and other digital assets.

Assistant Project Manager (Contractual)

Joy Chandi Pahar Hill Resort (Govt. of WB)
Maintain and regularize required legalities related to PPP (Public Private Partnership) Model. Liaison and Coordinate with Government Officials and their respective departments. Lead and monitor administrative, operational and marketing teams of the project.

Process Associate

Crescent Realista Builders Limited
Assisted clients with leasing and sales of residential properties. Managed accounts payable, reconciled discrepancies, and prepared financial reports. Tracked payments, followed up on dues, and maintained general ledger entries.

Campaign Coordinator

Indian Health Organization
Conducted market surveys and analysis of rural health and sanitation needs. Recruited, trained, and managed volunteer teams (15-30 per region) across multiple locations. Coordinated with government officials for health and welfare campaigns, including blood donation, health check-ups, and sanitation drives.

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