02/24/2026 updated

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100 % available

Digital Product & Project Manager - Website, Ecommerce & Digital Customer Journeys

Sliema, Malta
Only remote
BSc Economics with Finance (First Class Honours)
Sliema, Malta
Only remote
BSc Economics with Finance (First Class Honours)

Profile attachments

Caoltan Strain Resume 2026 Business Analyst.docx
Caoltan Strain Resume 2026 AI Project Manager v2.docx
Caoltan Strain Resume 2026 AI Product Manager.docx

About me

Project Manager / Senior BA / Delivery Lead with 10+ years delivering complex transformations across aviation, banking, insurance, and law.

Atlassian ConfluenceAtlassian JiraAutomationBusiness AnalysisCustomer ExperiencePersonalizationData TransmissionsDesign of ExperimentsE-CommerceExperimentationGap AnalysisGoogle AnalyticsMarketingProject ManagementProduct ManagementScrum MethodologyTechnology RoadmapRelease ManagementMicrosoft Power BICloud ServicesProcess AutomationRequirements AnalysisSalesforce.ComStakeholder ManagementMetricsAcceptance TestingSystems ImplementationsKanbanData AnalyticsSitecoreKpi Reporting
Product Management
Product roadmap planning, customer journey mapping, discovery, PRDs, prioritisation, OKRs and success metrics with expertise in defining journey rules engines and lifecycle marketing

Digital Optimization
Website and ecommerce funnel optimisation, personalisation and consent management, self-service and servicing journeys with data-led experimentation

Agile Delivery
Scrum and Kanban methodologies, stakeholder facilitation, sprint planning, UAT and release management with hands-on experience from discovery to launch

Data Analytics
KPI definition, dashboarding, experiment design, insight-led iteration using GA4, Power BI and behavioural analytics

Process Automation
RPA automation, OCR implementation, auto-payments, currency flow automation and high-volume deal booking systems

Technical Tools
Jira, Confluence, Sitecore CDP, Sitecore Personalize, Salesforce Marketing/Service Cloud, Excel proficiency

Business Analysis
Requirements gathering, gap analysis, workflow creation, data transfer, system implementations and stakeholder management

Project Management
Multi-tier user registration projects, roadmap ownership, discovery processes, and cross-functional team coordination

Languages

EnglishNative speakerPortugueseFluent

Project history

Product Manager & Senior Process Analyst (contract)

Aer Lingus (IAG)
Created comms lifecycle marketing vision and backlog, led end-to-end journey mapping across aerlingus.com, owned roadmap for multi-tier user registration and marketing consent centre, product owner for Sitecore CDP and Personalize

Agile Business Analyst (contract)

AXA Insurance
Improved end-to-end claims journey through process redesign and delivery of accident recreation tool, delivered invoice processing automation using OCR and auto-payments

Agile Business Analyst (contract)

New Ireland Assurance
Optimised agile workflow to improve throughput, progress visibility, and stakeholder transparency, defined requirements for payment file automation

Business Analyst & Scrum Master (contract)

Irish Life Group (IPSI)
Led company's first agile transformation generating delivery uplift from 48% to >85%, developed community of practice across Irish Life Group

Agile Business Analyst (contract)

HSBC
Saved £50k in dev costs & improved process speed by identifying optimal secure file transfer method, created and maintained budgets, issue logs, project timelines

Business Analyst (FX Payments) (contract)

CitiBank
BA lead on $23m FX payments programme, automation of currency flows and high-volume deal booking, planned implementation of automated flows for >1000 deals/day

Business Analyst

Matheson
Enterprise system implementations (SelectHR, 3e), data migration and reporting automation, conducted requirements gathering and workflow creation for >600 employees

Certificates

Salesforce Admin

Salesforce

2024

Professional Scrum Master III

Scrum.org

2020


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