12/23/2025 updated
100 % available
Digital Transformation Leader & Telecom Expert
Dubai, United Arab Emirates
Worldwide
Bachelor of Business & CommerceAbout me
Senior telecom and digital transformation leader with 20+ years across MEA. Expert in fintech, e-commerce, 5G monetisation, CX, and digital platforms. Combines strategy and execution, builds high-performing teams, mentors talent, and drives measurable growth.
A/B TestingApplication Programming Interfaces (APIs)Agile MethodologyArtificial IntelligenceData AnalysisTelecommunicationsChange ManagementConsultingValue-Added ServicesConversion Rate OptimizationLoyalty ProgramsDemand GenerationDigital MarketingDigitizationSales
Digital Marketing & Growth
Performance Marketing across Google, Meta, TikTok, X, and Programmatic platforms with expertise in SEO, ASO, App Marketing, Customer Acquisition Funnels, CRO, A/B Testing, Analytics, Attribution, Marketing Automation and ROAS Optimization
GTM & Product Leadership
End-to-end Go-to-Market strategy including Segmentation, Positioning, Pricing, Business Cases, Product Lifecycle Management, Digital Product Roadmaps, Commercial Modelling, Forecasting and Revenue Optimization
Digital Services & Ecosystem Development
Mobile Money, Wallets, Payment Gateways, eKYC, Digital Cards, Remittances, Merchant Payments, Digital Vouchers, Rewards, Loyalty Programs, API Ecosystems, Partner Integrations and Monetization Models
Digital Platforms & Channels
Digital Channels including App, Web, Kiosks, Chatbots, USSD, Marketplace, OTT, Gaming, Loyalty and CX Digitisation
Multi-channel Digital Campaigns
Multi-channel Digital Campaigns and Demand Generation strategies
Digital Enablement Solutions
Digital Enablement through Bundles, Value-added Services, Convergence, Digital Upsell and Cross-sell strategies
Consulting & Leadership
Advisory for Telecom, ISP, Fintech and Digital Transformation with Leadership Coaching and Capability Building for Digital Teams
Corporate Training
Corporate Training in AI, 5G, Agile, Digital Transformation and Marketing
Change Management
Change Management, Operating Model Design and Execution
Performance Marketing across Google, Meta, TikTok, X, and Programmatic platforms with expertise in SEO, ASO, App Marketing, Customer Acquisition Funnels, CRO, A/B Testing, Analytics, Attribution, Marketing Automation and ROAS Optimization
GTM & Product Leadership
End-to-end Go-to-Market strategy including Segmentation, Positioning, Pricing, Business Cases, Product Lifecycle Management, Digital Product Roadmaps, Commercial Modelling, Forecasting and Revenue Optimization
Digital Services & Ecosystem Development
Mobile Money, Wallets, Payment Gateways, eKYC, Digital Cards, Remittances, Merchant Payments, Digital Vouchers, Rewards, Loyalty Programs, API Ecosystems, Partner Integrations and Monetization Models
Digital Platforms & Channels
Digital Channels including App, Web, Kiosks, Chatbots, USSD, Marketplace, OTT, Gaming, Loyalty and CX Digitisation
Multi-channel Digital Campaigns
Multi-channel Digital Campaigns and Demand Generation strategies
Digital Enablement Solutions
Digital Enablement through Bundles, Value-added Services, Convergence, Digital Upsell and Cross-sell strategies
Consulting & Leadership
Advisory for Telecom, ISP, Fintech and Digital Transformation with Leadership Coaching and Capability Building for Digital Teams
Corporate Training
Corporate Training in AI, 5G, Agile, Digital Transformation and Marketing
Change Management
Change Management, Operating Model Design and Execution
Experience
Professional experience10+ years
Freelancer since2016
Languages
EnglishFluent
Project history
Leading consulting engagements in Fintech, Digital Payments and Marketing Strategy. Contributing 10% of overall EDCH revenue via new digital/MFS products. Implementing cross-border remittance, gateway integrations, digital cards and OTT/gaming partnerships.
Led Digital Transformation, Digital Marketing and Acquisition for a 16M-subscriber operator. Delivered 8%, 10%, 12% YoY growth in digital revenue (2021-2023). Managed multi-million-dollar digital budgets with strong ROAS and performance uplift.
Headed the Digital Services Department for Digital Transformation, E-Commerce, Omni channels and MFS. Full ownership of department for Planning, Strategy, Budget, P&L, ROI and KPIs. End to end responsibility for all consumers facing digital channels development and performance.