09/28/2026 updated
100 % available
Salesforce Marketing Cloud - Service Cloud - Agentforce Product Owner
Haarlem, Netherlands
Worldwide
M.Sc. Economy, Erasmus University RotterdamAbout me
20+ years of leadership in digital & omnichannel marketing, driving growth and transformation. Expert in Salesforce, marketing cloud/service cloud and agentforce, translating complex needs into scalable solutions. Certified Scrum Product Owner with hands-on technology expertise.
Certified Scrum Product OwnerDigital MarketingSalesforce Marketing CloudSalesforce Sales CloudSalesforce Commerce CloudDigital StrategyMarketing Cloud
Salesforce Marketing Cloud & Service Cloud
Deep expertise in end-to-end implementation and optimisation of Salesforce Marketing Cloud, Sales Cloud, and Service Cloud, including campaign execution, consent management, and platform compliance.
Digital Transformation & Omnichannel Strategy
Proven track record of driving digital transformation and omnichannel marketing strategies within complex enterprise environments, translating complex business needs into impactful, scalable solutions.
Agile Product Ownership & Roadmap Development
Certified Scrum Product Owner with extensive experience in product roadmap development, backlog management, and prioritisation of business requirements into clear user stories within large and complex organisational environments.
Agentic AI & AI-driven Customer Service
Hands-on experience designing and implementing AI-driven customer service solutions integrating backend systems via APIs to automate high-volume inquiries, request classification, response generation, and escalation workflows.
GxP Software Processes
Certified GxP Investigator with experience managing GxP-compliant platforms such as Salesforce Service Cloud for medical intake processes across 144 countries.
Strategic IT & Business Alignment
Experience partnering with stakeholders to identify IT opportunities, plan new project initiatives, evaluate proposals, define vision, and develop business technology roadmaps.
Global Program & Vendor Management
Leadership of cross-functional teams across IT, commercial, agencies, vendors, and development partners, managing both internal and external stakeholders on a global scale.
SEO/SEA & E-commerce Management
Hands-on experience leading SEO/SEA campaigns, e-commerce platform development, and digital brand strategy initiatives to enhance online presence and optimise digital marketing channels.
Customer Journey Thinking & Marketing Automation
Creation of end-to-end customer journeys, social advertising campaigns, and marketing automation capabilities using platforms such as Salesforce Marketing Cloud and Pitcher.
Deep expertise in end-to-end implementation and optimisation of Salesforce Marketing Cloud, Sales Cloud, and Service Cloud, including campaign execution, consent management, and platform compliance.
Digital Transformation & Omnichannel Strategy
Proven track record of driving digital transformation and omnichannel marketing strategies within complex enterprise environments, translating complex business needs into impactful, scalable solutions.
Agile Product Ownership & Roadmap Development
Certified Scrum Product Owner with extensive experience in product roadmap development, backlog management, and prioritisation of business requirements into clear user stories within large and complex organisational environments.
Agentic AI & AI-driven Customer Service
Hands-on experience designing and implementing AI-driven customer service solutions integrating backend systems via APIs to automate high-volume inquiries, request classification, response generation, and escalation workflows.
GxP Software Processes
Certified GxP Investigator with experience managing GxP-compliant platforms such as Salesforce Service Cloud for medical intake processes across 144 countries.
Strategic IT & Business Alignment
Experience partnering with stakeholders to identify IT opportunities, plan new project initiatives, evaluate proposals, define vision, and develop business technology roadmaps.
Global Program & Vendor Management
Leadership of cross-functional teams across IT, commercial, agencies, vendors, and development partners, managing both internal and external stakeholders on a global scale.
SEO/SEA & E-commerce Management
Hands-on experience leading SEO/SEA campaigns, e-commerce platform development, and digital brand strategy initiatives to enhance online presence and optimise digital marketing channels.
Customer Journey Thinking & Marketing Automation
Creation of end-to-end customer journeys, social advertising campaigns, and marketing automation capabilities using platforms such as Salesforce Marketing Cloud and Pitcher.
Experience
Professional experience10+ years
Freelancer since2022
Languages
GermanGoodEnglishFluentFrenchGoodDutchNative speakerSpanishFluent
Project history
Supporting fairair.eu in the design and implementation of an AI-driven customer service solution for their e-commerce platform. The solution integrates with backend systems via APIs to automate high-volume inquiries such as order status and shipment tracking across chat and email channels. The AI agent handles request classification, response generation, and escalation workflows, including drafting context-rich emails for human agents.
Supporting Neatance (1 day per week) as a Salesforce Marketing Cloud consultant for their client, The Global Digital Hub team from Sandoz, based in Poland. Providing hands-on support and advisory across Marketing Cloud activities, including campaign execution, optimization, and consent management, assisting the Sandoz team with platform related challenges and compliance requirements.
Supporting Sandoz as Product Owner for their Medical GxP platform (Salesforce Service Cloud) used to manage Adverse Events, Medical Inquiries, Technical Complaints, External Funding and Publications in 144 countries. Leading product roadmap development, backlog management and prioritisation of business requirements to transform them into clear user stories for this highly compliant system in a large and complex organisational environment.