06/06/2025 updated
20 % partially available
Data Analytics Consultant with expertise in Market Mix Modelling and ROI Optimization
Bengaluru, India
Only remote
B.Sc Eco(Hons.)Data AnalysisBusiness IntelligenceBig DataDatabasesData VisualizationForecastingMarketing MixFurnishingMarketingLinear RegressionMaintenanceReturn On Marketing InvestmentVisualizationMicrosoft Power BIWriting Documentation
Market Mix Modelling
Expertise in developing and implementing marketing mix models to analyze campaign effectiveness and optimize ROI across multiple industries including toys, furniture, and FMCG.
Data Analysis & Visualization
Proficient in extracting, cleaning, and analyzing large datasets to generate actionable insights using Excel, SQL, Tableau and Power BI.
Statistical Modelling
Strong background in building linear regression models, response curves, and attribution models to forecast demand and optimize marketing budget allocation.
Microsoft Office Suite
Advanced skills in MS Excel, Word, and PowerPoint for data analysis, documentation, and presentation creation.
Database Management
Experience with Normative Database compilation and maintenance, ensuring consistency across 1500+ projects.
Business Intelligence Tools
Proficiency in Tableau and Power BI for creating data visualizations and interactive dashboards.
ROI Optimization
Specialized in developing strategies to improve marketing ROI through data-driven insights and budget allocation recommendations.
Expertise in developing and implementing marketing mix models to analyze campaign effectiveness and optimize ROI across multiple industries including toys, furniture, and FMCG.
Data Analysis & Visualization
Proficient in extracting, cleaning, and analyzing large datasets to generate actionable insights using Excel, SQL, Tableau and Power BI.
Statistical Modelling
Strong background in building linear regression models, response curves, and attribution models to forecast demand and optimize marketing budget allocation.
Microsoft Office Suite
Advanced skills in MS Excel, Word, and PowerPoint for data analysis, documentation, and presentation creation.
Database Management
Experience with Normative Database compilation and maintenance, ensuring consistency across 1500+ projects.
Business Intelligence Tools
Proficiency in Tableau and Power BI for creating data visualizations and interactive dashboards.
ROI Optimization
Specialized in developing strategies to improve marketing ROI through data-driven insights and budget allocation recommendations.
Experience
Professional experience0 - 5 years
Freelancer since2025
Languages
EnglishGood
Project history
Working on Normative Database compilation, Marketing Mix Modelling using statistical analysis, and extracting insights from large datasets to enhance marketing strategies. Successfully contributed to projects generating maximum revenue for company.
Created an excel simulation to forecast the business for the insurance company.
Made a story that talks about the level of demand in each center and forecasted the demand for meal for next 5 weeks.