02/24/2026 updated
100 % available
E-commerce Brand Strategist & Content Lead
Gothenburg, Sweden
Sweden
MBAAbout me
E-commerce Brand Strategist & Growth Lead with 10+ years scaling 17 brands across 500+ ASINs. Expert in Amazon SEO, PPC, and high-conversion copywriting. Architect of ReviewIQ (AI SaaS) for data-driven market insights. Ready to lead growth product teams through full-lifecycle operational mastery.
A/B TestingArtificial IntelligenceData AnalysisArchitectureCorrective and Preventive Action (CAPA)Software as a ServiceCompetitive IntelligenceConversion Rate OptimizationCustomer Value PropositionDigital MarketingE-CommerceSearch Engine OptimizationGrowth StrategiesMarket ResearchWell-being and Personal Care
E-commerce Strategy & Brand Management
Multi-category leadership with direct end-to-end brand and content strategy for 17 brands across Home & Garden, Personal Care, Pet, and Sports sectors
AI-Powered Market Research & Analytics
Architecture of ReviewIQ AI SaaS platform revolutionizing market research via automated competitive benchmarking, sentiment analysis, and NPD insights
Digital Marketing & SEO Optimization
Technical SEO strategies, high-conversion copywriting, A/B testing, and PPC campaigns with focus on ROI and conversion optimization
Product Lifecycle Management
New Product Development research, mining competitor data and buyer intent to define unique value propositions
Performance Analytics & KPI Monitoring
Monitoring and acting upon key health metrics including Organic Sessions, CTR, and CVR to execute corrective actions and drive revenue growth
Full-Stack E-commerce Development
Design and launch of custom websites and e-commerce storefronts using WordPress and PrestaShop
Amazon Marketplace Optimization
Scaling 17 brands across 500+ ASINs in Home & Garden, Personal Care, Pet, and Sports with SEO/PPC optimization and copywriting
Data-Driven Growth Strategy
Technical SEO, A/B testing, and PPC campaigns management with comprehensive operational mastery for growth optimization
Multi-category leadership with direct end-to-end brand and content strategy for 17 brands across Home & Garden, Personal Care, Pet, and Sports sectors
AI-Powered Market Research & Analytics
Architecture of ReviewIQ AI SaaS platform revolutionizing market research via automated competitive benchmarking, sentiment analysis, and NPD insights
Digital Marketing & SEO Optimization
Technical SEO strategies, high-conversion copywriting, A/B testing, and PPC campaigns with focus on ROI and conversion optimization
Product Lifecycle Management
New Product Development research, mining competitor data and buyer intent to define unique value propositions
Performance Analytics & KPI Monitoring
Monitoring and acting upon key health metrics including Organic Sessions, CTR, and CVR to execute corrective actions and drive revenue growth
Full-Stack E-commerce Development
Design and launch of custom websites and e-commerce storefronts using WordPress and PrestaShop
Amazon Marketplace Optimization
Scaling 17 brands across 500+ ASINs in Home & Garden, Personal Care, Pet, and Sports with SEO/PPC optimization and copywriting
Data-Driven Growth Strategy
Technical SEO, A/B testing, and PPC campaigns management with comprehensive operational mastery for growth optimization
Languages
EnglishFluentItalianNative speaker
Project history
Direct end-to-end brand and content strategy for 17 brands across Home & Garden, Personal Care, Pet, and Sports sectors. Manage high-volume catalog of 500+ ASINs in US/EU markets. Architected ReviewIQ AI SaaS for market research and portfolio optimization.
Delivered full-scale digital marketing and brand visibility solutions for diverse portfolio of SMEs. Built high-converting product pages focused on brand research and competitive differentiation. Managed technical SEO, A/B testing, and PPC campaigns.
Designed and launched custom websites and e-commerce storefronts using WordPress and PrestaShop. Executed end-to-end Technical SEO strategies and high-conversion copywriting. Managed full lifecycle of digital setups from domain architecture to final site deployment.