E-Commerce Specialist | WooCommerce, Google Merchant Center, SEO, Meta Ads | Store Owner

E-commerce specialist and store owner. I build and run two online shops (1,200+ products, WooCommerce/WordPress and Horoshop) plus a physical retail store and own logistics, and I do every part of the e-commerce work myself.

Google Merchant Center / Google Shopping: feed setup and fixes, disapprovals, shipping and tax rules, GTIN and attributes, suspension recovery (misrepresentation).

SEO for product and category pages: titles, meta, structure, internal linking, Search Console cleanup, PageSpeed / Core Web Vitals.

Google Ads and Meta Ads (Facebook/Instagram) for product catalogues, Pixel and conversion tracking, restricted product categories.

WooCommerce administration: bulk product edits, pricing and quantity discounts, order statuses and workflows, custom PHP snippets, safe plugin updates, payment gateway integration.

Product content at scale: product descriptions to one editorial standard, attribute and filter audits, how-to blog articles that bring organic traffic. Store audits: feed, SEO, speed, tracking, checkout, with a prioritised to-do list.

Tools: WooCommerce, WordPress, Shopify (basic), Horoshop, Google Merchant Center, Google Ads, Meta Ads Manager, GA4, Google Search Console, Keyword Planner, PHP (Code Snippets), Excel.

Industry experience: garden and agricultural supplies (seeds, fertilisers, plant protection), small and mid-size B2C shops with 100-2,000 products.

Languages: English (working), Ukrainian and Russian (native), German (learning). Remote from Ukraine until May 2027, then based in Holzminden, Lower Saxony; on-site possible in the Goettingen / Hameln / Hoexter area afterwards.

Store owner, not an agency: you talk to the person who does the work.