09/07/2026 updated

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Amazon & Marketplace Consultant | Former Amazon 7 years employee | E-Commerce & Growth Strategy

Cocentaina, Spain
Only remote
Master of Business Administration (MBA)
Cocentaina, Spain
Only remote
Master of Business Administration (MBA)

Profile attachments

CV - Armando Ferre Escudero (SkaleUp).pdf

About me

Former Amazon employee with 6+ years of experience helping brands grow across Amazon Europe. I now advise sellers on marketplace strategy, PPC, SEO, pricing, profitability and international expansion, combining insider knowledge with hands-on consulting experience.

E-CommerceShopifyAmazon MarketplaceSales StrategyMarketplace
Former Amazon Manager | Amazon & Marketplace Consultant
I bring more than 6 years of experience working at Amazon, where I supported the growth of businesses across different segments, from SMBs to large enterprise and industrial accounts. My experience inside Amazon gives me a strong understanding of how the marketplace operates from both a commercial and operational perspective, including account growth, marketplace strategy, advertising, pricing, catalogue management and international expansion.
Today, I apply that experience through my consultancy business, helping brands and sellers improve their performance on Amazon and other online marketplaces through a combination of strategic advisory and hands-on execution.

Amazon Marketplace Strategy
Development of marketplace growth strategies covering account structure, catalogue management, pricing, profitability, advertising, logistics and international expansion across Amazon Europe.

Amazon Seller Central
Hands-on support with Seller Central account management, product setup, catalogue optimization, listing quality, variation structures, operational issues and marketplace expansion.

Amazon Ads / PPC
Planning, management and optimization of Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands and Sponsored Display, with a focus on improving visibility, ACOS, ROAS and overall advertising efficiency.

Amazon SEO & Listing Optimization
Keyword research, product positioning and optimization of titles, bullet points, product descriptions, backend keywords and content structure to improve organic visibility and conversion.

Marketplace Audits & Growth Plans
Comprehensive account audits covering sales performance, advertising, catalogue, pricing, profitability, content and operational opportunities, translated into clear and prioritized action plans.

Pricing & Profitability
Analysis of marketplace fees, advertising costs, logistics costs, margins and pricing strategies to identify opportunities for profitable and sustainable growth.

International Marketplace Expansion
Support for brands expanding across European Amazon marketplaces, including market prioritization, catalogue rollout, pricing strategy, localization and launch planning.

E-commerce & Marketplace Operations
Experience supporting brands across marketplace and D2C environments, with knowledge of Amazon, Shopify and TikTok Shop and an understanding of how marketplace strategy fits within the broader e-commerce ecosystem.

Tools & Platforms
Amazon Seller Central, Amazon Advertising Console, Shopify, TikTok Shop, Google Analytics, Google Ads, Meta Ads and CRM/reporting tools.

Consulting Approach
I combine first-hand Amazon experience with practical marketplace execution. My work is data-driven, commercially focused and designed around measurable improvements in sales, visibility, advertising efficiency and profitability.

Experience

Professional experience5 - 10 years
Freelancer since2026

Languages

EnglishFluentSpanishNative speaker

Project history

Founder / Amazon & Marketplaces Consultant

SkaleUp Consulting
Founded a consulting firm specialized in Amazon and marketplace growth for brands and sellers. Advises clients on account strategy, catalog, pricing, advertising and operations across Amazon Europe and other marketplaces. Supports product launches, conversion optimization and international expansion.

Co-founder / CEO

Galyar
Co-founded a sofa-in-a-box brand focused on design, urban logistics and easy no-assembly delivery. Responsible for end-to-end management of e-commerce and marketplace channels including Amazon Europe, Shopify and TikTok Shop.

Head of Growth Spain

Amazon Business
Defined commercial growth strategies and go-to-market plans across markets, segments and sales channels. Built and led a team of Account Executives and SDRs. Developed the sales playbook including prospecting, qualification, CRM discipline, pipeline management and closing methodology. Managed forecasting, reporting and pipeline visibility to support commercial decision-making and revenue growth.

Industrial Sector Manager

Amazon Business
Led sales strategy for the industrial sector, defining target accounts, growth priorities and sector-specific sales approaches. Managed key industrial accounts and coordinated commercial initiatives to increase revenue and strengthen long-term partnerships. Led complex negotiations, aligning pricing, contract terms and customer requirements with business objectives. Worked cross-functionally with product, operations and technical teams to deliver tailored solutions for industrial clients.

SMB Account Manager

Amazon Business
Managed small and medium business accounts, achieving consistent sales growth. Developed customized sales plans to address diverse client requirements. Maintained strong client relationships to foster loyalty and repeat business. Utilized data analysis to identify opportunities and improve sales performance.

New Account Manager

Amazon
Acquired new clients by delivering tailored product presentations and solutions. Negotiated terms that balanced client needs with company objectives. Collaborated with sales teams to streamline onboarding processes. Tracked sales metrics to evaluate and enhance account development strategies.

Export Area Manager

Iberital
Led the commercial expansion of growing international markets, defining priorities, target accounts and sales development plans. Built and managed relationships with distributors, partners and key accounts to accelerate revenue growth and market penetration. Coordinated international negotiations, pricing strategy and commercial proposals, ensuring alignment with business objectives.

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