08/23/2026 updated
100 % available
eCommerce Operations Manager & Marketplace Strategist
MILANO, Italy
Only remote
Marketing and Business Management, The Open University (December 2025 - December 2029)About me
I take ownership of the operational and strategic side of growing eCommerce brands. Multi-Marketplace Operations on eBay and WooCommerce with solid working experience across Shopify and Amazon, Walmart and Etsy. Over 2k hours on Upwork - 100& Job Success | Top Rated
Business AdministrationE-CommerceMarketing AnalyticsMarketing AutomationProduct Data ManagementProduct DescriptionSEO CopywritingShopifyBusiness StrategiesAmazon MarketplaceEtsy
Inventory Management
Expertise in managing product catalogs, SKUs, pricing, and variants across multiple sales channels, ensuring consistency and accuracy from a central catalog.
E-Commerce Optimization
Proficiency in optimizing product listings through SEO-oriented title structures, HTML descriptions, keyword research, and platform-specific best practices across marketplaces such as Amazon, eBay, Etsy, Walmart, and WooCommerce.
Multi-Channel Marketing
Hands-on experience coordinating listing operations, catalog consistency, and promotional communication across 6 or more sales channels simultaneously, including Amazon, Etsy, eBay, Walmart, TikTok Shop, and WooCommerce.
Marketplace Compliance & Policy Management
Solid track record of maintaining platform compliance across multiple marketplaces, including policy-restricted categories, with zero suspensions or takedowns.
SEO & Keyword Research
Application of on-page SEO best practices including keyword optimization, meta descriptions, internal linking, and use of tools such as Helium 10 and Everbee for marketplace SEO.
Competitive & Pricing Analysis
Experience conducting competitor analysis and pricing benchmarking using tools such as Terapeak, with cross-channel product selection and suitability mapping.
SOP & KPI Reporting
Creation of standard operating procedures and KPI reports to ensure process consistency and data-driven decision-making, supported by organized Google Sheets systems.
Customer Support Operations
Management of customer-facing communication via email and live chat using tools such as Gorgias and HelpScout, including inbox triage, response drafting, and social media moderation.
AI-Assisted Workflows
Practical use of AI tools to streamline repetitive tasks such as bulk listing drafts and HTML templates, significantly reducing time spent on operational workload.
Subscription Retention & Recovery
Diagnostic and recovery planning for subscription businesses, including analysis of decline trends, churn pressure points, and delivery of structured revival frameworks.
Expertise in managing product catalogs, SKUs, pricing, and variants across multiple sales channels, ensuring consistency and accuracy from a central catalog.
E-Commerce Optimization
Proficiency in optimizing product listings through SEO-oriented title structures, HTML descriptions, keyword research, and platform-specific best practices across marketplaces such as Amazon, eBay, Etsy, Walmart, and WooCommerce.
Multi-Channel Marketing
Hands-on experience coordinating listing operations, catalog consistency, and promotional communication across 6 or more sales channels simultaneously, including Amazon, Etsy, eBay, Walmart, TikTok Shop, and WooCommerce.
Marketplace Compliance & Policy Management
Solid track record of maintaining platform compliance across multiple marketplaces, including policy-restricted categories, with zero suspensions or takedowns.
SEO & Keyword Research
Application of on-page SEO best practices including keyword optimization, meta descriptions, internal linking, and use of tools such as Helium 10 and Everbee for marketplace SEO.
Competitive & Pricing Analysis
Experience conducting competitor analysis and pricing benchmarking using tools such as Terapeak, with cross-channel product selection and suitability mapping.
SOP & KPI Reporting
Creation of standard operating procedures and KPI reports to ensure process consistency and data-driven decision-making, supported by organized Google Sheets systems.
Customer Support Operations
Management of customer-facing communication via email and live chat using tools such as Gorgias and HelpScout, including inbox triage, response drafting, and social media moderation.
AI-Assisted Workflows
Practical use of AI tools to streamline repetitive tasks such as bulk listing drafts and HTML templates, significantly reducing time spent on operational workload.
Subscription Retention & Recovery
Diagnostic and recovery planning for subscription businesses, including analysis of decline trends, churn pressure points, and delivery of structured revival frameworks.
Experience
Professional experience0 - 5 years
Freelancer since2025
Languages
EnglishGoodItalianNative speakerSpanishGood
Project history
Marketplace launch and management for Bulunmaz, a Turkish manufacturer of professional diamond jewelry tools, micromotors and machines, building its direct presence on US marketplaces. Engaged first for a paid marketplace research project covering cross-channel competitor analysis, product selection, keyword research and suitability mapping across eBay, Etsy, Amazon and Alibaba, then retained to build and run the marketplace operation. Key areas include eBay business store setup, branding and policies, SEO and content optimisation, listing production with HTML description templates, product imagery, pricing strategy, and documenting repeatable processes.
Operational support to the founder of a US-based DTC seafood brand, working remotely and asynchronously. Responsibilities include inbox triage and response drafting, customer support via email and live chat using Gorgias, and social media moderation and community management across SproutSocial, Trustpilot, and BBB.
Marketplace fit analysis and honest strategic advice for an Italian B2B reseller of professional hand dryers.
Sometimes the honest answer is "this isn't the right market for you."
The research surfaced three uncomfortable facts.
Real buyer demand for these specific products on eBay was thin.
Pricing was not competitive.
The catalog was too narrow.
Deliver the analysis, be direct about what it means, build the operational baseline anyway.
Operational baseline delivered. Because the client wanted to maintain eBay presence regardless, rebuilt the existing eBay Italy listings to modern standards (SEO-oriented titles, mobile-first HTML descriptions, standardized returns and warranty policies, aligned to eBay's structured fields), set up the eBay Spain storefront with cross-border logistics and regional compliance, and built a dedicated product landing page. The infrastructure is now solid, whether the client chooses to invest in growing it or not.