03/02/2026 updated

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Revenue Growth & B2B Sales Specialist | CRM Strategy | Wine & Hospitality

Rosario, Argentina
Only remote
Commercialization, Sales and Advisory Services - National University of Rosario
Rosario, Argentina
Only remote
Commercialization, Sales and Advisory Services - National University of Rosario

Profile attachments

CV Malen Picatto .pdf

About me

B2B Revenue Strategist helping companies scale through structured sales systems, account expansion, and CRM optimization. I design revenue-driven strategies that improve pipeline performance, increase profitability, and convert opportunities into measurable growth.

Business To BusinessCustomer Relationship ManagementSales
I’m a Revenue Growth and B2B Sales Specialist with a strong background in account development, consultative selling, and customer experience within the wine and hospitality industry.
I help brands increase revenue by structuring sales processes, optimizing pipelines, expanding accounts, and aligning strategic messaging with commercial objectives.
My expertise combines sales execution with conversion-focused communication — translating product value into measurable business results.
I can support your business with:
• B2B Sales & Account Expansion
• CRM Setup & Pipeline Optimization
• Sales Process Structuring
• Revenue Strategy Development
• Conversion Messaging & Brand Positioning
• Wine & Beverage Industry Consulting
I work on fixed-fee consulting projects as well as performance-based collaborations when aligned with clear growth objectives.
My focus is simple: measurable growth, structured execution, and long-term profitability.

Languages

EnglishFluentFrenchBasic knowledgePortugueseBasic knowledgeSpanishNative speaker

Project history

Comercial Executive

Distribuidora Full Drinks
Managed retail and supermarket accounts using CRM tools to track pipelines, plan commercial actions, and identify growth opportunities. Led active sales efforts, acquiring new clients through strategic prospecting and account development.

Head of Beverage Department

Restaurante Fondo Cocina
Oversaw full commercial operations of the beverage division within a hospitality unit. Led strategic portfolio planning, stock optimization, supplier negotiations, cost control, and team training to enhance sales performance and customer experience.

Commercial Manager

Vinotecas Positano Vinos
Brand Ambassador and Wine Club Director. Led sales operations and personalized advisory services, driving client acquisition and retention. Managed supplier negotiations and implemented strategic commercial actions and positioning events to strengthen brand presence.

Sales & Customer Experience Advisor

Vinotecas Positano Vinos
Provided tailored commercial advisory and built strategic client relationships. Drove revenue growth through consultative sales and value-driven customer experience.

Sales & Customer Experience Advisor

Vinoteca Santo Vino
Managed both in-store and online (E-commerce) sales, delivering personalized advisory services and handling customer inquiries to support revenue growth.

Sales & Customer Experience Advisor

Vinoteca Le Sommelier
Managed both in-store and online (E-commerce) sales, delivering personalized advisory services and handling customer inquiries to support revenue growth.

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