Product Marketing Strategist || Performance Focus

Performance Paid ads Experience:

• I managed a team where we spent +100K$ a month on PPC: Google, Facebook, Instagram, TikTok, Snapchat and LinkedIn and programmatic PPC: Criteo and others 
• 8+ years of experience in Marketing, Market research, Consulting, UX and Marketing automation (MarTech)
• Experienced with Marketing analytics and Marketing data, GTM, GA4..etc
• Expert on Google / YouTube / Facebook advertising, advertising analytics / GTM & GA4
  Amazon KDP Expert (I have my own book there)
  SMM (Paid & Organic)
• I helped other clients hiring and vetting media buyers and marketing specialists

Product Marketing Management & Automation Experience:
- Create dashboards to automate reporting for marketing initiatives using different 3rd party apps: Swydo, reportsgarden, ninjacat and others
- Integrate Asana/Notion to Slack to manage daily communication
- Write briefs, hire freelancers from upwork and Fiverr to do ad-hoc tasks
- Plan for webinars, including creating the landing pages, zoom schedule, sending newsletters, etc
- Automate newsletters on Mailchimp and Active campaigns
- Manage the marketing initiatives on CRMs: Active campaigns & Hubspot 
- Creating landing pages using Unbounce, Wix, Leadpages, ClickFunnels and WP
- Connect Zapier to related platforms / Landing pages to collect leads

Advertising & Marketing / E-commerce & Analytical Tools I am expert or at least familiar with:

✅ Google Ads (Responsive and Dynamic Search, Display, YouTube, and App campaigns)
✅ Programmatic media buy: DV360, Outbrain, taboola, applovin, criteo and others 
✅ Facebook / Instagram Ads
✅ TikTok & Snapchat Ads
✅ Twitter (X Ads)
✅ LinkedIn Ads
✅ SAAS Lead Gen
✅ Landing Pages Design & Optimization
✅ Google Analytics
✅ Google Tag Manager - installation and advanced configuration
✅ Google Merchant Center and Shopping Campaign Setup + Feed Optimization
✅ Google Looker Studio
✅ Canva
✅ ChatGbt
✅ Project management tools: Clickup, Asana, Monday, Bitrix24, Trello and others