04/30/2026 updated
100 % available
Email Marketing & Marketing Automation Specialist
JAIPUR, India
Only remote
BCAHTMLA/B TestingUser Experience (UX)Advertising CampaignsAutomationCustomer Relationship ManagementCascading Style Sheets (CSS)Customer ExperienceCustomer Lifecycle ManagementPersonalizationDirect MarketingElectronic MailingInbound MarketingLead GenerationMarketing Automation
Email Marketing Strategy & Automation
Comprehensive expertise in managing end-to-end email marketing campaigns using HubSpot, Klaviyo, SFMC, Zoho, Amazon SES, and Braze platforms with proven track record of optimizing lifecycle campaigns and driving higher engagement and ROI.
CRM Administration & Integration
Advanced skills in CRM administration and integration across multiple platforms including HubSpot CRM, Zoho CRM, and Salesforce with experience in managing customer lifecycle and cross-platform integrations.
Marketing Automation Workflow & Journey Design
Expertise in designing and implementing automated marketing workflows, customer journey mapping, segmentation strategies, and behavioral event-triggered campaigns for enhanced personalization and engagement.
A/B Testing & Campaign Optimization
Proficiency in designing and executing comprehensive A/B testing strategies to optimize subject lines, content, CTAs, timing, and audience segments for continuous performance improvement.
HTML & CSS Email Development
Technical skills in HTML and CSS for creating responsive email templates and custom email development to ensure optimal deliverability and user experience across devices.
Custom Dashboards & Reporting
Advanced capabilities in creating custom dashboards and performance reports using HubSpot, Zoho, and SFMC platforms to track key metrics and provide actionable insights.
Lead Generation & Inbound Marketing
Comprehensive knowledge of inbound marketing strategies and lead generation techniques to support sales enablement and customer acquisition goals.
GDPR & CAN-SPAM Compliance
Expertise in email marketing compliance including GDPR and CAN-SPAM regulations to ensure legal and ethical email marketing practices.
Comprehensive expertise in managing end-to-end email marketing campaigns using HubSpot, Klaviyo, SFMC, Zoho, Amazon SES, and Braze platforms with proven track record of optimizing lifecycle campaigns and driving higher engagement and ROI.
CRM Administration & Integration
Advanced skills in CRM administration and integration across multiple platforms including HubSpot CRM, Zoho CRM, and Salesforce with experience in managing customer lifecycle and cross-platform integrations.
Marketing Automation Workflow & Journey Design
Expertise in designing and implementing automated marketing workflows, customer journey mapping, segmentation strategies, and behavioral event-triggered campaigns for enhanced personalization and engagement.
A/B Testing & Campaign Optimization
Proficiency in designing and executing comprehensive A/B testing strategies to optimize subject lines, content, CTAs, timing, and audience segments for continuous performance improvement.
HTML & CSS Email Development
Technical skills in HTML and CSS for creating responsive email templates and custom email development to ensure optimal deliverability and user experience across devices.
Custom Dashboards & Reporting
Advanced capabilities in creating custom dashboards and performance reports using HubSpot, Zoho, and SFMC platforms to track key metrics and provide actionable insights.
Lead Generation & Inbound Marketing
Comprehensive knowledge of inbound marketing strategies and lead generation techniques to support sales enablement and customer acquisition goals.
GDPR & CAN-SPAM Compliance
Expertise in email marketing compliance including GDPR and CAN-SPAM regulations to ensure legal and ethical email marketing practices.
Experience
Professional experience5 - 10 years
Freelancer since2024
Languages
EnglishNative speaker
Project history
Managed end-to-end email marketing campaigns and CRM automation for clients across multiple industries — covering strategy, implementation, and ongoing optimisation to drive engagement, retention, and revenue growth.
→ Designed and executed marketing automation workflows including lead nurturing, win-back, post-purchase, lifecycle, and transactional email sequences
→ Administered and optimised CRM platforms — HubSpot, Klaviyo, Salesforce, and Zoho — ensuring data integrity, clean segmentation, and accurate reporting
→ Built and managed email campaigns from scratch — including HTML development, copywriting, A/B testing, scheduling, and QA
→ Developed audience segmentation strategies to improve personalisation, inbox placement, and overall campaign ROI
→ Monitored and improved email deliverability — managing sender reputation, list hygiene, bounce rates, and spam filter avoidance
→ Created custom dashboards and performance reports tracking open rates, CTR, CTOR, conversions, and revenue per email
→ Collaborated with sales, design, content, and product teams to align campaigns with business objectives and customer lifecycle stages
→ Provided platform training and onboarding support for marketing and sales teams
Tools Used: bullhorn,Lemlist,Leadoo,Asana,Clay
Managed and optimized marketing automation campaigns using Klaviyo, HubSpot, Zoho, and CRM modules. Collaborated cross-functionally to create compelling creative assets and executed end-to-end email marketing campaigns including HTML development and customer lifecycle management.
Managed and optimized HubSpot Sales and Klaviyo platforms, led user training sessions across India, Europe, and US teams. Executed full-cycle email marketing campaigns, developed target audience segmentation strategies, and designed comprehensive A/B testing strategies.