10/11/2024 updated

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SEO and Digital Marketing Specialist

Thika town/Ngoingwa, Kenya
Worldwide
Bachelor of Business Commerce (Marketing Option)
Thika town/Ngoingwa, Kenya
Worldwide
Bachelor of Business Commerce (Marketing Option)

Profile attachments

Resume.pdf

A/B TestingAdobe PhotoshopAdvertisingAdvertising CampaignsAhrefs Site ExplorerData AnalysisSocial MarketingContent CreationContent MarketingMarket SegmentationDigital MarketingDirect MarketingDisplay AdvertisingGoogle AnalyticsSearch Engine OptimizationMarketingMarketing StrategiesKeyword ResearchLink BuildingMarket ResearchMarketing PlanningSearch Engine MarketingMozBrandingGoogle SearchSemrushMarketing TechnologyHootsuiteHubspotMailchimpBlogging
SEO Expertise
Comprehensive knowledge of SEO techniques including keyword research, on-page and off-page optimization, technical SEO, and link building.

Digital Marketing Proficiency
Extensive experience in content marketing, social media marketing, email marketing, PPC advertising, paid search, display advertising, and remarketing strategies.

Analytics and Data Analysis
Proficient in using Google Analytics, Google Search Console, and conducting A/B testing for data-driven decision making and campaign optimization.

Marketing Strategy
Skilled in market research, market analysis, brand strategy development, marketing planning, and customer segmentation.

Content Creation
Experience in creating compelling content including videos, images, and blog posts to promote products and engage audiences.

Marketing Tools
Proficient in using various marketing tools such as SEMrush, Moz, Ahrefs, HubSpot, Hootsuite, Mailchimp, and Adobe Photoshop for diverse marketing tasks.
 

Experience

Professional experience5 - 10 years
Freelancer since2019

Languages

EnglishFluent

Project history

Freelance Digital Marketing & SEO Specialist

Fiverr
Provided freelance digital marketing and SEO services to diverse clients, including keyword research, website optimization, content marketing, social media management, PPC advertising, and consulting on digital marketing best practices.

Lead Marketer

Bace Limited Company
Led comprehensive marketing strategies, managed SEO campaigns resulting in 40% increase in organic search traffic, conducted market research, created and distributed high-quality content, managed PPC campaigns, implemented email marketing, and analyzed website analytics for optimization.

Lead Marketer for Milk Products

KCC
Successfully led marketing campaigns for milk products, developed social media strategies, created compelling content, collaborated with cross-functional teams, and analyzed social media metrics to optimize campaigns.

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