07/11/2026 updated
100 % available
Senior Product Designer
Córdoba, Argentina
Only remote
Multimedia designAbout me
Facu Puig is a senior Product and UX/UI Designer specializing in AI-driven digital products, design systems, and complex dashboards. He works with startups and global teams, bridging strategy, design, and technology to create scalable, human-centered experiences.
User Experience (UX)Adobe Creative CloudArtificial IntelligenceOnline AdvertisingCustomer Relationship ManagementBusiness AdministrationSocial MarketingContent ManagementConversion Rate OptimizationWeb DesignDigital MarketingDigital MediaWeb DevelopmentGoogle AnalyticsSearch Engine Optimization
WordPress, Web Development, CMS Management, SEO, Search Engine Optimization, Google Analytics, Web Analytics, Digital Marketing, Social Media Marketing, Online Advertising, User Experience (UX), User Interface Design (UI), Product Design, Design Systems, Responsive Design, Information Architecture, Interaction Design, Usability Testing, Adobe Creative Cloud, Figma, Prototyping, AI-assisted Design Workflows, Data-driven Design, Conversion Rate Optimization (CRO), Content Strategy, Brand Design, Visual Communication, Client Relationship Management, Stakeholder Management, Expectation Management, Project Management, Team Leadership, Product Strategy, Digital Media, Web 2.0, Business Administration and Management
Experience
Professional experience10+ years
Freelancer since2011
Languages
EnglishFluentSpanishNative speaker
Project history
During the BE.ME AI project, responsibilities focused on defining and delivering the UX/UI foundation for a hybrid human–AI platform. Tasks included translating strategy into product scope, user journeys, and requirements aligned with MVP goals. Work covered assessments, onboarding flows, coachee, coach, and admin dashboards, and modular content experiences within the BE.ME Operating System, with emphasis on the Calibrate phase.
Responsibilities also included building and maintaining a scalable design system, producing high-fidelity UI and interactive prototypes in Figma for web and mobile. The role involved close collaboration with founders and engineers, iterating based on feedback and constraints, addressing AI-specific UX, trust and safety considerations, documenting decisions, aligning brand across touchpoints, and delivering assets to support development and demos.