Languages:
English (Full Professional) | Italian (Elementary) | Spanish (Native or Bilingual)
Information
Keywords
Branding3D RenderingContent ManagementPhotographyVisualizationShopper MarketingAudiovisual ProductionInnovationDesign Elements and PrinciplesTeam BuildingIndustrial Design3D Modeling3D ArtAdobe PhotoshopAdobe Creative CloudAdobe InDesignAdobe Marketing CloudAdvertising CampaignsArtificial IntelligenceApplications ArchitectureArchitectureArchitectural DesignEditingBusiness MarketingCinema 4DBrand AwarenessBrochure DesignConsumer BehaviourSales Till OperationCustomer ExperienceDigital RenderingContent MarketingPhotographic ProcessingDigital Brand EngagementDigital MarketingDigital PhotographySalesGraphic DesignMarketingPhoto ManipulationLandscapingLeadership StylesMarket TrendMultimediaPersonal BrandingPhotographic StudioPowerDesignerPurchasing ProcessCreative DirectionVenta al por MenorStakeholder ManagementStorytellingTouchpointVisual NarrativeCampaignsChatbotsBrand ExperienceShoppingDrones+ 49 more keywords
Attachments
FACUNDO-VALENTI-2024-ENG_110824.pdf
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Skills
Skills Summary
• Design and Branding
• 3D Rendering and Visualization
• Content Management and Strategy
• Photography and Audiovisual Production
• Leadership and Team Building
• Shopper Marketing Specialist
With over a decade of experience in design and creative direction, I have developed a diverse set of skills that enable me to lead and innovate in the fields of marketing, branding, and architecture. My career journey as a Design Manager and Chief Creative Officer has equipped me with the expertise to create compelling visual narratives that captivate audiences and drive brand success.
As the founder of INCH Studio, I have been at the forefront of blending traditional design principles with cutting-edge technology to transform how brands engage with their customers. My leadership and vision have been instrumental in positioning INCH Studio as a pioneer in creating sensory-driven experiences. I am passionate about developing solutions that enhance sensory experiences, creating immersive environments that resonate with audiences on a deeper level.
Design and Branding
Throughout my career, I have demonstrated a strong ability to craft distinctive visual identities that align with brand values and objectives. My approach to design is holistic, considering every touchpoint of the customer journey. I have successfully developed comprehensive brand books and 360° campaigns for global clients, ensuring consistency across all platforms. My proficiency in Adobe Creative Suite allows me to bring creative concepts to life with precision and artistry.
3D Rendering and Visualization
A significant aspect of my expertise lies in 3D rendering and visualization. I have a profound understanding of 3D modeling software such as Cinema 4D, which enables me to create realistic and intricate representations of architectural designs and product concepts. This skill allows me to communicate ideas effectively to clients and stakeholders, providing them with a tangible vision of the final product. By integrating 3D rendering into the design process, I ensure that every detail is meticulously planned and executed, resulting in spaces and products that are both aesthetically pleasing and functional.
Content Management and Strategy
In today’s digital age, content is king, and I excel at developing cohesive content strategies that drive engagement and brand loyalty. My experience in content management involves curating and managing multimedia content that aligns with brand messaging and resonates with target audiences. I have a keen eye for storytelling, which I leverage to create compelling narratives that captivate and inspire.
Photography and Audiovisual Production
My passion for visual storytelling extends to photography and audiovisual production. I have orchestrated numerous product photoshoots and video productions, ensuring that every visual element aligns with the brand’s identity. My expertise in using drones and advanced editing techniques allows me to capture stunning visuals that leave a lasting impression.
Leadership and Team Building
As a leader, I am committed to fostering a creative environment where ideas can flourish. I have successfully built and managed high-performing teams across diverse cultural landscapes, emphasizing collaboration, innovation, and professional growth. My leadership style is characterized by open communication, adaptability, and a focus on achieving collective goals.
Shopper Marketing Specialist
As a Shopper Marketing Specialist, I have developed strategies that directly influence purchasing decisions and enhance the shopping experience. By understanding consumer behavior and retail dynamics, I create targeted marketing campaigns that engage shoppers at the point of purchase. My experience includes working with major brands to design in-store promotions, point-of-sale displays, and interactive experiences that drive sales and increase brand loyalty. My strategic approach ensures that marketing efforts are not only visually appealing but also align with consumer needs and market trends.
Project history
06/2023
-
Present
Founder and Chief Creative Officer
NCH STUDIO
(Marketing, PR and Design, < 10 employees)
Founder and Chief Creative Officer, INCH Studio – 2024-Present
Founded INCH Studio with a vision to revolutionize marketing and architecture by blending creativity with sustainability. The studio offers a wide range of services, including:
• Design and Branding: Crafting standout visual identities that resonate with audiences and reinforce brand positioning.
• Photography: Conducting product sessions and maintaining brand image consistency across all visual content.
• Audiovisual Production: Providing full production services, including drone footage and editing, to create compelling narratives.
• Content Management: Developing and managing cohesive content strategies that align with brand values.
• Packaging and Merchandising: Designing eco-friendly packaging solutions that enhance brand recognition and customer loyalty.
• Commercial Architecture: Creating brand-immersive spaces with sensory concepts that engage and captivate customers.
• Eco Architecture: Implementing sustainable design practices that prioritize environmental responsibility.
01/2021
-
12/2023
REGIONAL DESIGN MANAGER
DELIVERY HERO.
(Internet and Information Technology, 5000-10.000 employees)
Led a team of 13 designers providing creative and visual support across 15
countries in the LATAM region. Responsibilities included:
* Overseeing the creation and implementation of regional campaigns,
toolkits, and brand books.
* Developing communication pieces aimed at achieving brand love and
maintaining top-of-mind awareness (TOM#1) in each market.
* Ensuring brand tone consistency across the region.
* Recruiting and onboarding new team members to expand and
strengthen the creative team.
01/2015
-
01/2021
CREATIVE DIRECTOR
VISUAL LATINA
(Marketing, PR and Design, 50-250 employees)
Directed local, regional, and global campaigns with a focus on the Coca-
Cola Company. Responsibilities included:
* Leading a team of 8 creatives to develop toolkits, brand books, and 360°
campaigns across ATL, BTL, digital, and shopper marketing.
* Spearheading creative strategies for the Asian market from the
Philippines, focusing on shopper marketing.
01/2013
-
01/2015
CREATIVE DIRECTOR
GREY GROUP
Specialized in Shopper Marketing, leading a team of 15+ creatives for
clients such as P&G, Personal, Coca-Cola, AMEX, and GlaxoSmithKline.
Achievements include:
Winning a GOLD award at "El Sol de Iberoamérica" in the Direct
Marketing category for P&G.
Developing comprehensive brand books, toolkits, and campaigns.
01/2007
-
01/2013
HEAD OF ART
SAMBA
Managed the art/design department, focusing on shopper marketing and
BTL strategies for Coca-Cola, Nestle, Paty, and Alba. Responsibilities
included:
* Overseeing 3D programs for industrial design projects.
* Planning and implementing elements for point-of-sale (POS) marketing.