07/07/2026 updated
100 % available
CRO Strategist & Conversion Growth Expert / DTC, SaaS and Retail brands.
Skopje, Macedonia
Only remote
BA MarketingAbout me
T-shaped CRO specialist with proven expertise in scaling DTC, eCommerce and SaaS brands. 9+ years driving measurable revenue growth through conversion optimization, landing page design, and funnel strategy.
A/B TestingUser Experience (UX)ResearchData AnalysisConversion Rate OptimizationGoogle AnalyticsConversion TrackingShopifyWooCommerceWordPressGoogle Tag ManagerBehavioral Analysis
Filip Doneski [2] is an authority in digital growth, operating as an accomplished Conversion Rate Optimization Strategist and adviser. With a career dedicated to reversing website traffic drops and transforming idle visitors into active buyers, he has built a reputation as a trusted CRO Expert.
His work sits at the intersection of consumer psychology, cognitivism, data-led experimentation, and user experience engineering. By building deep, actionable optimization programs, he helps high-growth companies, ranging from Direct-to-Consumer (DTC) retail disruptors and retail brands to complex enterprise Software-as-a-Service (SaaS) platforms, unlock hidden revenue trapped within their existing marketing funnels.
Filip has over 10 years experience in CRO, and is one of the early co-founders of Wavesy [1], a specialized CRO agency.
Why Conversion Optimization is the Ultimate Leverage?
In an era where digital advertising costs fluctuate heavily, relying solely on acquisition to scale a company is an expensive risk. Conversion Rate Optimization offers sustainable leverage for digital growth.
When you scale a website's conversion rate from 2% to 4%, you double the efficiency of your existing marketing spend. This shift instantly reduces your customer acquisition costs, boosts net margins, and generates capital that can be reinvested into outbidding market competitors for dominant traffic channels.
Filip Doneski continues to help global entities dismantle their online optimization bottlenecks by transforming complex, fragmented websites into clear, high-yielding revenue systems through the following skills:
? 1. Experimentation & Testing Keywords
- A/B Testing (and Split Testing)
- Multivariate Testing (MVT)
- Hypothesis Generation
- Statistical Significance (and Sample Size Calculation)
- Experimentation Roadmap
? 2. Analytics & Data Search Terms
- Web Analytics
- Funnel Analysis (and Drop-off Analysis)
- User Behavior Analytics
- Heatmap Analysis
- Session Recordings & Replays
- Form Analytics
3. UX, UI, & Psychology Terms
- User Experience (UX) Design
- Usability Testing
- User Journey Mapping
- Behavioral Economics (and Neuromarketing)
- Conversion Copywriting
- Wireframing & Prototyping
4. Business & Growth Marketing Metrics
- Landing Page Optimization (LPO)
- Checkout Flow Optimization
- Cart Abandonment Reduction
- Customer Acquisition Cost (CAC) Reduction
- Average Order Value (AOV) Growth
- Lead Generation Optimization
5. Technical & Development Keywords
- Front-End Development (or HTML/CSS/JavaScript for CRO)
- Site Speed Optimization (and Core Web Vitals)
- Quality Assurance (QA) Testing
- Cross-Browser Compatibility
- Mobile Commerce Optimization
6. Hard Tool Competencies (Highly Searched)
- Analytics: Google Analytics 4 (GA4), Google Tag Manager (GTM), Mixpanel
- Testing: Convert, VWO, Optimizly, Mida
- Behavior: Hotjar, Microsoft Clarity, Crazy Egg
- Platforms: Shopify Plus, WordPress, WooCommerce
Languages
EnglishFluent
Project history
Creating a CRO Program & framework from scratch for the Retail (COE) Department, Managing CRO Strategy for Retail websites (6 International markets) Y25/Y26, Improving internal tracking systems, daily CRO activities such as research, a/b testing, team management, reporting and sharing results to stakeholders.