07/31/2026 updated
100 % available
Shopify Developer & eCommerce Consultant | Custom Apps, CRO & Themes | Founder, Lost Girl Studio
Paris, France
Worldwide
MBA, Management Information Systems - California State University, Los AngelesAbout me
I build and grow Shopify stores for DTC brands, custom apps, Functions, Liquid, GraphQL, plus the strategy behind CRO, merchandising, and retention. 8+ years turning technical builds into stores that actually sell. Consulting through Lost Girl Studio. anna@lostgirl.studio
HTMLJavaScriptWeb DevelopmentE-CommerceProject ManagementProduct Data ManagementProduct ManagementProduction ManagementShopifyBrandingShopwareMailchimp
Shopify Plus Development
Hands-on ownership of the Shopify Plus technical stack including Liquid, JavaScript, GraphQL, Shopify Functions, and Checkout UI Extensions, enabling end-to-end platform architecture, discount logic, and checkout customizations.
Ecommerce & Conversion Rate Optimization (CRO)
Deep expertise in driving DTC growth through acquisition-to-conversion funnel optimization, site merchandising, navigation architecture, A/B testing, and personalization initiatives to improve CVR and AOV.
KPI Reporting & Business Performance Management
Building eCommerce performance frameworks and KPI reporting dashboards from the ground up, standardizing metrics for recurring business reviews and reporting on CVR, click-through, and sell-through metrics to inform merchandising strategy.
Digital Product Strategy
Translating ambiguous digital strategy into measurable roadmap execution, partnering directly with founders and creative leadership to set digital product vision and roadmap across premium DTC brands.
Site Merchandising & Personalization
Directing site merchandising calendars end to end, coordinating cross-functional teams on product launches, seasonal initiatives, and personalization changes that improve discoverability, engagement, and conversion.
Accessibility & Site Performance (ADA/WCAG)
Leading enterprise-wide ADA/WCAG accessibility compliance initiatives end-to-end, from scoping and cost justification through stakeholder approval, establishing accessibility as a core platform standard.
P&L & Budget Management
Ownership of P&L and budget management for multi-brand production operations, spanning national and international vendor and production networks with accountability for margin protection and cost justification.
Marketing & CRM Platforms
Proficiency in Klaviyo, Mailchimp, Salesforce, Pardot, Google Analytics, and Hotjar for customer lifecycle management, email marketing campaigns, and performance reporting across cross-regional teams.
Web Development (HTML, CSS, JavaScript, GraphQL)
Hands-on development skills including HTML, CSS, JavaScript, GraphQL, Node.js, Vercel, and REST/API integrations, enabling direct technical execution alongside engineering and design teams.
SEO/SEM Strategy
Managing SEO/SEM strategy as part of broader marketing calendar planning and seasonal merchandising to support product drops and improve organic and paid channel performance.
Hands-on ownership of the Shopify Plus technical stack including Liquid, JavaScript, GraphQL, Shopify Functions, and Checkout UI Extensions, enabling end-to-end platform architecture, discount logic, and checkout customizations.
Ecommerce & Conversion Rate Optimization (CRO)
Deep expertise in driving DTC growth through acquisition-to-conversion funnel optimization, site merchandising, navigation architecture, A/B testing, and personalization initiatives to improve CVR and AOV.
KPI Reporting & Business Performance Management
Building eCommerce performance frameworks and KPI reporting dashboards from the ground up, standardizing metrics for recurring business reviews and reporting on CVR, click-through, and sell-through metrics to inform merchandising strategy.
Digital Product Strategy
Translating ambiguous digital strategy into measurable roadmap execution, partnering directly with founders and creative leadership to set digital product vision and roadmap across premium DTC brands.
Site Merchandising & Personalization
Directing site merchandising calendars end to end, coordinating cross-functional teams on product launches, seasonal initiatives, and personalization changes that improve discoverability, engagement, and conversion.
Accessibility & Site Performance (ADA/WCAG)
Leading enterprise-wide ADA/WCAG accessibility compliance initiatives end-to-end, from scoping and cost justification through stakeholder approval, establishing accessibility as a core platform standard.
P&L & Budget Management
Ownership of P&L and budget management for multi-brand production operations, spanning national and international vendor and production networks with accountability for margin protection and cost justification.
Marketing & CRM Platforms
Proficiency in Klaviyo, Mailchimp, Salesforce, Pardot, Google Analytics, and Hotjar for customer lifecycle management, email marketing campaigns, and performance reporting across cross-regional teams.
Web Development (HTML, CSS, JavaScript, GraphQL)
Hands-on development skills including HTML, CSS, JavaScript, GraphQL, Node.js, Vercel, and REST/API integrations, enabling direct technical execution alongside engineering and design teams.
SEO/SEM Strategy
Managing SEO/SEM strategy as part of broader marketing calendar planning and seasonal merchandising to support product drops and improve organic and paid channel performance.
Experience
Professional experience10+ years
Freelancer since2023
Languages
EnglishNative speakerFrenchBasic knowledgeRussianNative speakerSpanishGoodUkrainianNative speaker
Project history
Owning the full digital product and ecommerce experience for Modernica, driving a ground-up digital transformation spanning platform architecture, UX, CRO, site performance, and accessibility. Partnering with the Creative Director on digital product vision and roadmap, architecting discount and incentive logic via custom Shopify Functions, leading ADA/WCAG compliance initiatives, and building eCommerce performance frameworks and KPI reporting dashboards.
Led digital product and ecommerce performance strategy and hands-on web development for a DTC fine jewelry brand, partnering with founders and the COO on merchandising strategy, product roadmap, and business goals. Directed site merchandising calendar, optimized acquisition-to-conversion funnel, led A/B testing and personalization initiatives, oversaw paid media and email marketing, and drove monthly and quarterly business performance reviews.
Owned P&L and budget management for merch photoshoots, festival merch production, and tour merch production across 5+ brands. Directed concurrent creative production and go-to-market execution, managed timelines, budgets, and vendor relationships for high-volume global product launches. Led cross-functional collaboration with design, marketing, ecommerce, warehouse, and external partners. Supervised a team of 5 designers and oversaw digital asset approvals and ecommerce launch readiness.