05/10/2026 updated

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Freelance Digital Marketer | Content Writer | Graphic Designer

Kolkata, India
Worldwide
M.A. in Economics, Jadavpur University, Kolkata, 2003
Kolkata, India
Worldwide
M.A. in Economics, Jadavpur University, Kolkata, 2003

Profile attachments

Sayantani Banerjee-CV-2026.pdf

About me

A creative person who always likes to think a bit differently from the traditional point of view. Having an academic career in the Economics major, I have always wondered how I can use my skills to contribute to the economy of my country.

Content CreationContent ManagementContent MarketingDigital Brand EngagementDigital MarketingContent Strategy
Search Engine Optimisation (SEO)
Expertise in website audits, addressing on-page issues, understanding business objectives and goals based on core objectives, strategy implementation, content development (blogs, guest posts, podcasts, articles, press releases, videos, infographics, email marketing), and data analysis.

Social Media Marketing
Planning, implementing, and managing social media strategies, content strategy integration, time-specific brand campaigns, creating and maintaining a social media content calendar, using data-driven insights to refine content strategies, and collaborating with teams to produce content aligned with brand strategy.

Graphic Design
Conceptualisation of visuals based on requirements, creating images and layouts using design software, working with copywriters and creative directors to produce final designs, and creating engaging and on-brand graphics for a variety of media including logos, brochures, banners, magazine ads, book covers, and social media posts.

Content Writing & Copywriting
Writing advertisement copies, blog content, articles, press releases, and research-based content in both English and Bengali languages for various media platforms.

Digital Marketing Strategy
Planning and executing end-to-end digital marketing strategies to improve visibility, generate leads, and strengthen brand presence, including for SaaS products.

Google Tools Proficiency
Proficiency in Google Search Console, Google Analytics, Google Tag Manager, and Google Ads for monitoring, analysing, and optimising digital marketing campaigns.

Adobe Creative Suite
Hands-on experience with Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, and Adobe Express for graphic design and multimedia content creation.

SEO & Marketing Tools
Working knowledge of SEMRush, Zoho, MailChimp, Facebook Meta, CorelDraw, and Canva for digital marketing, email marketing, and design tasks.

Advertising & Visual Communication
Study of design briefs, preparation of rough drafts, conceptualisation of visuals, and creation of advertisement materials including brochures, standees, magazine ads, press ads, and packaging.

Languages

EnglishGoodHindiGood

Project history

Digital Marketing Consultant (Consultancy Basis/Online)

HK Infoware Limited
Responsible for planning and executing end-to-end digital marketing, SEO, and content strategies to improve visibility, generate leads, and strengthen brand presence for SaaS products.

Resource Person (Contractual/Hybrid)

All India Radio
Research and write content (Science) in the Bengali language.

Digital Marketing Consultant, Blog Writer (Contractual/Hybrid)

Vijaygarh Jyotish Ray College (Affiliated to Univ. of Calcutta)
Provided training in digital marketing to the students.

Digital Marketing Consultant (Contractual/Online)

LittleKicks (A Unit of Uttarayan Diagnostic Centre, Kolkata)
Digital marketing consultancy services on a contractual and online basis.

Digital Marketing Consultant & Blog Content Writer (Contractual/Online)

P&M Communications - The Bengal Store (eCommerce site)
Digital marketing consultant and blog content writer for the eCommerce project The Bengal Store.

Digital Marketing Consultant & Blog Content Writer (Contractual/Online)

P&M Communications - Get Bengal (Media Site in English)
Digital marketing consultant and blog content writer for the English media site Get Bengal (January 2020 - June 2020 and December 2020 - February 2021).

Digital Marketing Consultant & Blog Content Writer (Contractual/Online)

P&M Communications - Bongodorshon (Media Site in Bengali)
Digital marketing consultant and blog content writer for the Bengali media site Bongodorshon (January 2020 - June 2020 and December 2020 - February 2021).

Digital Marketing Consultant (Contractual/Online)

Steel & Metallurgy (English Magazine)
Digital marketing consultancy for an English language magazine focused on steel and metallurgy.

Digital Marketing Executive (Full-Time/On-site)

NatIT Solved Pvt. Ltd. (Currently CBNITS)
Worked on projects including Apex Pet Gear (USA), Fashion Island Jewelers (USA), NATITSolved (India), Studilmu (Indonesian), and Diana The Nerd.

Digital Marketing Executive (Full-Time/On-site)

Indus Net Technologies Pvt. Ltd.
Projects included Indivac, Indian Chamber of Commerce, Startup Bengal, Gupta Brothers New Alipore (Confectionary Shop), Ruchi Realty, and Uttarayanville.

SEO Analyst & Social Media Marketing Professional (Contractual/Online)

Fashion Ventures (eCommerce)
SEO analysis and social media marketing for an eCommerce fashion venture.

Senior Graphic Designer & Visualizer (Full-Time/On-site)

Decalogue Communications Pvt. Ltd. (Advertising)
Senior graphic design and visualisation work. Projects included Linde India, Chic Fashion Jewellery, Keya Leggings, and Lafarge.

Graphic Designer & Visualizer (Full-Time/On-site)

Sting Communications Pvt. Ltd. (Advertising Agency)
Graphic design and visualisation. Projects included Propello, Albert David, Aludecor, Hygiea Biogenics, HHI Bhubaneswar, Kiswok, and Klar Sehen.

Trainee Studio Worker (Full-Time/On-site)

A Grinning Tree Production Pvt. Ltd. (Creative Agency)
Trainee studio work. Projects included Rabindranath Tagore International Institute of Cardiac Sciences, Vasan Eye Care, DagC Media, SVF Entertainment, and United Breweries.

Trainee (Full-Time/On-site)

Bnet Technologies Pvt. Ltd. (IT)
Trainee role. Projects included Bangalinet.com, Sabuj Sangha, Howrah Motors, and ILTA.

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