10/28/2026 updated
MF
100 % available
Freelance Marketing Automation & Business Intelligence Consultant
Lisbon, Portugal
Only remote
Master in Information Management, Business Intelligence (NOVA IMS, 2024-2026)About me
Marketing automation & BI consultant with 6+ years on Oracle Eloqua, Salesforce Marketing Cloud and Pardot for enterprise brands across Europe. Led Mazda’s Eloqua roll-out in 22 countries and its migration to Salesforce. Strong in journeys, lead scoring, SQL, ETL and analytics.
Adobe AnalyticsBusiness IntelligenceCustomer IntelligenceGoogle AnalyticsMarketingMarketing AnalyticsMarketing AutomationMarketing IntelligenceSalesforce Marketing CloudEloquaMarketing Cloud
Marketing Automation
Expertise in Oracle Eloqua (Program Canvas, Campaign Canvas, segments, forms, lead scoring), Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio), Account Engagement / Pardot and ActiveCampaign. Over 6 years of implementing and running these platforms for enterprise brands across Europe, including multi-country roll-outs and migrations.
Data & Business Intelligence
Proficiency in SQL, data warehousing, ETL pipelines, data modelling and business intelligence dashboards. Combination of functional consulting with hands-on data skills to deliver actionable insights and reporting solutions for clients across automotive, banking and B2B tech sectors.
CRM & Salesforce Administration
Salesforce administration including lead scoring models and sales reporting. Experience setting up and managing Salesforce for clients, delivering data analysis and reporting, and acting as functional consultant for Marketing Cloud and Account Engagement (Pardot).
Analytics & Tag Management
Hands-on experience with Google Analytics, Google Tag Manager and Adobe Analytics for tracking, performance dashboards and data metrics across websites and campaigns.
SEO & Digital Acquisition
Conducting SEO audits, managing Google Ads (SEA) campaigns and developing LinkedIn strategies to drive digital acquisition for clients in various industries.
Platform Roll-outs & Migrations
Requirements gathering, roll-out planning and execution of multi-country implementations, including leading the Eloqua roll-out for Mazda Motor Europe across 22 countries and its subsequent migration to Salesforce in 4 pilot markets.
Lead Scoring & Segmentation
Building and managing lead scoring models, segmentation strategies and nurturing journeys to support marketing and sales alignment for enterprise clients.
User Training & Consulting
Delivering user training, persona creation and team enablement as part of platform implementations and ongoing marketing automation consulting engagements.
Brand Strategy & Content
Building brand strategies from scratch including persona development and content strategy for each platform, as well as multi-platform communication management for events.
Expertise in Oracle Eloqua (Program Canvas, Campaign Canvas, segments, forms, lead scoring), Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio), Account Engagement / Pardot and ActiveCampaign. Over 6 years of implementing and running these platforms for enterprise brands across Europe, including multi-country roll-outs and migrations.
Data & Business Intelligence
Proficiency in SQL, data warehousing, ETL pipelines, data modelling and business intelligence dashboards. Combination of functional consulting with hands-on data skills to deliver actionable insights and reporting solutions for clients across automotive, banking and B2B tech sectors.
CRM & Salesforce Administration
Salesforce administration including lead scoring models and sales reporting. Experience setting up and managing Salesforce for clients, delivering data analysis and reporting, and acting as functional consultant for Marketing Cloud and Account Engagement (Pardot).
Analytics & Tag Management
Hands-on experience with Google Analytics, Google Tag Manager and Adobe Analytics for tracking, performance dashboards and data metrics across websites and campaigns.
SEO & Digital Acquisition
Conducting SEO audits, managing Google Ads (SEA) campaigns and developing LinkedIn strategies to drive digital acquisition for clients in various industries.
Platform Roll-outs & Migrations
Requirements gathering, roll-out planning and execution of multi-country implementations, including leading the Eloqua roll-out for Mazda Motor Europe across 22 countries and its subsequent migration to Salesforce in 4 pilot markets.
Lead Scoring & Segmentation
Building and managing lead scoring models, segmentation strategies and nurturing journeys to support marketing and sales alignment for enterprise clients.
User Training & Consulting
Delivering user training, persona creation and team enablement as part of platform implementations and ongoing marketing automation consulting engagements.
Brand Strategy & Content
Building brand strategies from scratch including persona development and content strategy for each platform, as well as multi-platform communication management for events.
Experience
Professional experience5 - 10 years
Freelancer since2023
Languages
GermanBasic knowledgeEnglishGoodPortugueseNative speakerSpanishBasic knowledge
Project history
Responsible for all omnichannel communications for the payments department.
Led the migration roll-out for 4 pilot markets, working with the Customer Interaction Manager. Aligned the new setup with Mazda's running marketing automation projects.
Set up and managed Salesforce; ran marketing automation on Marketing Cloud. Delivered data analysis and reporting; managed Google Ads campaigns.