10/05/2026 updated
100 % available
Freelance SEO / GEO Copywriter & Content Manager B2B
Paris, France
Only remote
MBAAbout me
B2B Content Strategist & SEO/GEO Copywriter with 5+ years of in-house experience across B2B SaaS, Healthtech, and Sustainability. I craft research-driven and conversion-focused French copy (white papers, case studies, blog articles, lead magnets) that boost growth for tech and purpose-driven brands.
Content CreationContent ManagementContent MarketingEnterprise Content ManagementSEO CopywritingWordPressContent EditingContent EditorFigmaCopywritingHubspotContent Strategy
SEO & GEO Content Writing
Production of SEO and GEO optimized articles, white papers, use cases, landing pages and multi-format content (ebooks, blog articles, customer case studies) targeting B2B audiences in sectors such as Healthcare, CSR and SaaS.
B2B Content Strategy
Deployment and management of B2B editorial strategies aligned with Inbound Marketing, including definition of brand tone of voice, targeted messaging across all B2B channels (website, blog, social media, newsletters) and creation of high-value content for the conversion funnel.
Content Performance & KPI Monitoring
Brand performance analysis through precise monitoring of KPIs such as traffic, engagement, MQL/SQL and conversion rate, with continuous improvement recommendations. Proven results include growing monthly blog visits to over 10k and multiplying MQL by 3 in 9 months.
Podcast Production & Scientific Monitoring
Conducting interviews and managing a podcast, as well as scientific monitoring and vulgarization of studies to produce educational and responsible content.
Experience
Professional experience5 - 10 years
Freelancer since2026
Languages
EnglishFluentFrenchNative speaker
Project history
Volunteer project. Production of SEO / GEO articles focused on well-being and mental health. Conducting interviews and managing a podcast. Definition of editorial positioning. Scientific monitoring and vulgarization of studies to produce educational and responsible content.
Design and writing of multi-format content (ebooks, customer case studies, blog articles) targeting elected CSE members, backed by in-depth persona research. Structuring target CSE knowledge via detailed persona sheets. Editorial management of the WellSummit CSE (100 elected CSE members): design of themes, sourcing expert speakers, production of post-event mini-ebooks. Creation of the Champion program: concept, communication and distribution plan, landing page, and content kit to help employees convince their HR / CSE to implement Wellpass.
Deployment and management of the B2B and SEO editorial strategy aligned with the Inbound Marketing strategy. Definition of brand tone of voice and targeted messaging across B2B channels. Creation and production of high-value content (SEO articles, white papers, use cases, landing pages) for the conversion funnel. Co-construction of the LinkedIn social media strategy including testing video formats. Cross-functional collaboration with Sales and Product teams. Brand performance analysis with KPI monitoring. Coordination of external vendors and internal briefs. Key results: +10k monthly blog visits, MQL multiplied by 3 in 9 months, bounce rate dropped from 80% to 15% in 12 months, 50% to 70% open rate on email campaigns and newsletters.