Retail consultant

Capgemini

Project Manager

Technische Unie

Mr Gerritsen was project manager for the design and implementation/roll out of 1. Order Fulfillment,
2. WMS in transfer points (part of roll out).

Project Manager

Albert Heijn

Mr Gerritsen has led several projects at Albert Heijn. The Product Lifecycle Management project
resulted in the implementation of the TraceOne solution. As a result AH, based on ingredient and
recipe information provided by its own brand suppliers, can manage product quality and sourcing.
Information is being used on product packages and on AH.nl.
A promotion engine solution, NCR AMS, has been implemented for supporting new and existing
omni-channel mass and personalized promotions. The solution is being implemented in the stores of
AH, AH.nl and the AH app.
A new a Content Management System for broadcasting marketing content to digital instore screens has
been implemented.

Project Manager

Carpetright

Mr Gerritsen supported Carpetright in her ERP- and POS selection process. Carpetright selected
Microsoft Dynamics 365 Operations for ERP and POS, in combination with e-Con for product
configuration. Mr Gerritsen supported part of the implementation as Project Manager.

Program Manager

Technische Unie

Driven by TU's strategic direction, based on the current situation, the future process en IT
platform has been defined. Also, the preferred ERP and WMS solution have been selected. Mr Gerritsen
was the program manager.

Project Manager

Teidem

In the role of project manager, Mr Gerritsen supported Teidem in optimizing the prime processes
Collection to Production & Outbound Shipping and Inbound Shipping to Cash, by optimizing the data
flows between the PDM system and the ERP system.

Business Program Manager

Ahold eCommerce

Part of the broadening of its offering, AH eCommerce has launched another strategic project. The
program manager of this initiative was on leave for 2 months. Mr Gerritsen was responsible for
managing the program on interim basis.

Business Program Manager

Bruna

Mr Gerritsen was responsible for setting up and managing a business program, focussed on
introduction of innovative concepts and improvement of internal business processes. The program
consisted of a set of 10 projects, supporting the management team members who owned the projects. He
also was responsible for managing one of the projects.

Project Manager

Xenos

Based on Xenos' growth strategy, Mr Gerritsen was responsible for the selection of a new ERP system.
Together with representatives of Xenos three retail ERP systems have been evaluated: SAP, MS
Dynamics and IFS. After IFS was selected, Mr Gerritsen was responsible for the project management at
Xenos side of the project.

Project Manager

Ahold eCommerce

Albert Heijn eCommerce had to double its assortment from 9000 to 22000 items. This impacts the
commerce department, the logistics department and infrastructure and the front office and back
office systems. Mr Gerritsen was responsible for managing the commerce part of the project. The new
assortment was launched successfully in February 2013.

Retail consultant, Program Manager

Etos

Mr Gerritsen supported the Management Team in detailing her strategy and translating it to a set of
projects to be governed through a programme management approach.
He was responsible for the business implementation activities (communication, change, training,
process design, user acceptance testing) during the detailed design phase of the IRIS/Oracle Retail
project.
Finally, he was responsible for 10 business projects delivering business results that were
prerequisite for a successful implementation of Oracle Retail.

Retail consultant

Bruna

Mr Gerritsen supported the Management Team of Bruna in defining her strategy. He was responsible for
the definition of strategic guiding principles with respect to aspects like brand, positioning,
format, assortment, channels, franchise, organisation, processes, ICT and governance. In addition,
Mr Gerritsen assisted the CEO of Bruna in the initial setup of the main strategies for
implementation of Bruna's ambition.

Retail consultant

DGN Retail

DGN Retail is the holding company of three DIY retail formats Multimate, Hubo and Fixet. DGN strives
for synergies in several areas. In preparation of the roll out of a new POS system to Multimate and
Hubo, Mr Gerritsen supported the buying department and format management in defining the assortment
strategy and policies for the common DGN assortment.

Retail consultant, Project Manager

Agri Retail / BoerenBond Welkoop

Agri Retail had decided to start selling its products through the Internet also. Mr Gerritsen was
the overall project manager for project. He was also responsible for the design of the multi-channel
oriented processes, organisation and governance.

Retail consultant, Project Manager

Coulisse

Coulisse wanted to introduce a new product line and shop-in-shop concept. Mr Gerritsen was the
project manager of the design and implementation phase of this initiative. The first implementation
will be done at 7 Hornbach stores in the Netherlands. Part of his responsibility was the definition
of the logistics concept and the selection of a 3rd party logistics service provider. Mr Gerritsen
also contributed to the definition of the brand concept, the setup of shelves and the floor plans,
the development of the pricing model and the definition of the new business processes and
ICT-requirements.

Retail consultant

CoopCodis

Coop had implemented SAP at her service office and in 2 of her 4 distribution centers. In
preparation of the store roll out of SAP, Mr Gerritsen participated in interviews and management
workshops in order to define and validate the (strategic) guiding principles.

Project manager

Agri Retail, SAP Blueprint