Global Digital Marketing Specialist

Strategic and versatile Marketing Head with a proven track record across B2B and B2C sectors, managing global campaigns and digital ecosystems in 8+ countries. Fluent in English, German, and Tamil, with frequent travel to client destinations and deep experience in remote leadership.
Core Competencies & Platforms:

• Website & CMS Management: Expert in DatoCMS, Drupal, WordPress, and Shopify, overseeing UX, SEO, CRO tactics, and performance optimization using tools like Hotjar and Google Optimize.
• SEO & CRO: Skilled in on-page/off-page SEO, heatmap analysis, A/B testing, and conversion rate optimization to drive measurable growth.
• Email Marketing & Automation: Proficient in HubSpot CRM, Salesforce, and Mailchimp — creating segmented campaigns, nurturing funnels, and automated workflows.
• Social Media & Content Strategy: Managing B2B and B2C channels with editorial planning, brand storytelling, and advocacy across LinkedIn, Instagram, Facebook, and X.
• Analytics & Reporting: Strong command of Google Analytics, HubSpot, and campaign dashboards to monitor KPIs, ROI, and audience behaviour.
• Client & Stakeholder Management: Leading cross-functional teams, managing internal communications, and delivering CRM training across departments.
• Event & Collateral Production: Organising B2C events, sourcing branded materials, and ensuring quality control across all marketing outputs.
• Budget & Team Leadership: Managing marketing budgets, vendor relationships, and staff development across multiple brands.

Demonstrated leadership in staff and stakeholder management, working across multiple brands