10/01/2026 updated

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Google Merchant Center & Product Feed Expert

Multan, Pakistan
Only remote
Google Shopping Ads Certification
Multan, Pakistan
Only remote
Google Shopping Ads Certification

Profile attachments

Waqas_Mehboob_Data_Feed_Expert_CV.pdf

E-CommerceGoogle AnalyticsShopifyWooCommerceFacebook Ads ManagerShoppingGoogle Shopping
Google Merchant Center Management
Setup, audit, optimization and troubleshooting of Google Merchant Center accounts, including policy remediation, account reinstatement, suspension resolution and feed-quality management across 100+ client accounts.

Product Feed Optimization
Building, auditing and optimizing product feeds for Google Shopping and Performance Max campaigns, including feed rules, supplemental feeds, custom labels, title/description optimization and attribute improvements across multiple ecommerce platforms.

Multi-Country & Multi-Language Feed Structures
Managing localized feed structures across 8+ languages and multiple European markets, including multi-currency product feeds, Shopify Markets integration and market-specific pricing, availability and URL validation.

Meta Commerce & Advertising
Setup and management of Meta Business Manager, Commerce Manager, product catalogs, Pixel events, Dynamic Product Ads, retargeting and lookalike audiences for ecommerce brands.

Ecommerce Platform Integration
Hands-on experience with Shopify, Shopify Markets, WooCommerce, Magento 2, BigCommerce, Webflow, WordPress, Amazon, Walmart, eBay and Etsy, including API integrations and marketplace operations.

Feed Tools & Automation
Proficiency with feed management tools including Feedonomics, DataFeedWatch, Simprosys, GoDataFeed, ChannelEngine, Sellbrite and XML/CSV supplemental feed structures.

GA4 & Google Ads Conversion Tracking
Implementation and cleanup of GA4 and Google Ads conversion tracking for ecommerce brands, including Shopping-only Performance Max segmentation and tracking setup.

Retail API & Content API Integrations
Integration of Google Retail API and Content API for automated feed management and ecommerce platform connectivity.

Marketplace Operations
Management of listings, bulk uploads, variants, inventory, orders, shipments, FBA/FBM operations, shipment reconciliation, stranded inventory, suppressed listings and A+ content/EBC on Amazon, Walmart, eBay, Shopify and Etsy.

Languages

EnglishFluent

Project history

Data Feed Expert / Media Buyer

Jump450 Media - US Digital Marketing Agency
Supporting ecommerce feeds, Merchant Center environments and paid media for 3+ years. Created, maintained and optimized Google Merchant Center feeds across multiple ecommerce clients and product catalogs. Resolved product disapprovals, account suspensions, policy warnings, pricing/currency issues and feed-quality problems. Built feed rules, supplemental feeds, custom labels and market-specific Shopping / Performance Max structures. Supported Google and Meta advertising, catalog management and conversion tracking for ecommerce brands.

Search Engine Marketing / Product Feed Specialist

eXultant Commerce - Ecommerce Agency
Managed feeds and API integrations across Shopify, WordPress, Webflow and other ecommerce platforms. Implemented attribute improvements, category mapping, multi-country feeds and Merchant Center policy remediation. Set up Meta Business Manager, Commerce Manager, catalogs, Pixel events, retargeting and ecommerce advertising workflows.

Ecommerce Manager / Marketplace Operations

Mux Online Services & Fastbreak Logistics
Managed listings, bulk uploads, variants, inventory, orders, shipments, marketplace support cases and account health on Amazon, Walmart, eBay, Shopify and Etsy. Handled FBA/FBM operations, shipment reconciliation, stranded inventory, suppressed listings, A+ content/EBC and seller-support issues.

Merchant Center & Feed Specialist

Selected Project - Multi-Country Shopify & Merchant Center (Australia / New Zealand)
Audited an advanced Merchant Center structure with separate NZ and AU accounts connected to Shopify Markets. Validated market-specific pricing, currencies, availability, URLs and variants; replaced automatic discovery with managed feeds. Created a structure for Shopping-specific title/description optimization and provided handover guidance.

Product Feed Specialist

Selected Project - Multi-Language Google Shopping Feeds (European Ecommerce Brand)
Built and maintained localized feed structures across 8+ languages and multiple European markets. Managed product attributes, category mapping, identifiers, Merchant Center diagnostics and Local Inventory Ads requirements.

Product Feed Specialist

Selected Project - Product Feed Rebuild (Sports / Rugby Ecommerce Brand)
Rebuilt and optimized roughly 250 live SKUs / 390 feed entries. Improved titles, product_type, Google categories, size, gender, age_group, MPN, variants, supplemental attributes and custom labels. Supported Shopping-only Performance Max segmentation and conversion tracking cleanup.

Merchant Center Policy Specialist

Selected Project - Merchant Center Suspension & Policy Resolution
Resolved issues involving misrepresentation, shipping, tax, product restrictions, price mismatch, currency inconsistency and domain claims. Diagnosed Local Inventory / store ID problems, missing identifiers, invalid logos and scheduled feed-fetch errors. Completed multiple Merchant Center reinstatement and remediation projects for international ecommerce stores.

Ecommerce Growth Specialist

Selected Project - Google & Meta Ecommerce Growth Support
Supported feed and campaign restructuring for ecommerce brands; one project improved ROAS from 1.8x to 3.5x within 60 days without increasing budget. Applied audience segmentation, creative changes, feed improvements and Shopping / Performance Max optimization.

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