10/28/2024 updated

**** ******** ****
100 % available

Senior UX/UI Designer • Design Systems • Mobile design • Responsive design • Prototyping

Bucuresti Sectorul 5, Romania
Only remote
Titu Maiorescu University • Bachelor's degree, Computer Science • 2013-2016 • Valedictorian
Bucuresti Sectorul 5, Romania
Only remote
Titu Maiorescu University • Bachelor's degree, Computer Science • 2013-2016 • Valedictorian

Profile attachments

CV 2024 Dumitrescu Gratiela eng - Figma.pdf

Web InterfacesA/B TestingUser Experience (UX)BenchmarkingCustomer ExperienceE-CommerceUser Interface DesignMobile Application SoftwarePrototypingResponsive Web DesignUsability TestingTestingBrandingUser Feedback
As a Senior UX/UI Designer with over a decade of experience, I am passionate about creating impactful and user-friendly designs that drive engagement and conversion. My expertise encompasses:
  • User Experience Design (UX): Committed to understanding user needs and crafting intuitive solutions that enhance usability.
  • User Interface Design (UI): Designing beautiful interfaces that align with brand identity and improve user interaction.
  • Prototyping & Testing: Utilizing methods like A/B testing, benchmarking, and user feedback to validate design decisions and ensure alignment with business goals.
  • Mobile and Responsive Design: Creating adaptable designs for various devices, ensuring a seamless user experience across platforms.
  • Design Systems: Developing and maintaining cohesive design systems that promote consistency and efficiency across projects.

My recent projects include leading the design for mobile applications and web interfaces that cater to modern e-commerce needs. I bring creativity, strategic thinking, and a collaborative spirit to every project, ensuring that design solutions meet high standards of quality and user satisfaction.

Let's connect and discover how I can contribute to your project's success!

Languages

EnglishGood

Project history

Senior UI/UX Designer

Tazz

Internet & IT

50-250 team member

Company Overview: Tazz is a leading platform for food delivery and other services in Romania, providing an extensive range of options to its customers.

Role Overview: As a Senior UI/UX Designer, I play a pivotal role in enhancing user experience and ensuring the design quality across various digital platforms.

Key Responsibilities and Achievements:
  • Lead Designer for the Dispatcher Platform, LAAS Platform, and Tazz Riders App, overseeing the end-to-end design process to deliver user-centric solutions.
  • Collaborated closely with cross-functional teams to design the Tazz app and Merchant Platform, incorporating feedback and ensuring alignment with business goals.
  • Conducted thorough benchmarking and competitive analysis to inform design strategies, resulting in more effective user experiences.
  • Led comprehensive UX research initiatives, utilizing the Jobs-to-be-Done methodology to uncover user pain points and inform design decisions.
  • Conducted competitive analysis and benchmarking to refine design approaches and stay ahead in a rapidly evolving market.
  • Created and validated prototypes through user testing and A/B testing post-implementation, which significantly improved user engagement.
  • Developed and maintained a comprehensive design system for all Tazz products, ensuring consistency and improving workflow efficiency across teams.
  • Fostered strong relationships with stakeholders, prioritizing shared understanding and alignment in design objectives.
 
  • Skills: Figma (Software) · User Experience (UX) · UX Research · User Interface Design · User-centered Design · Wireframing · Prototyping · Design Systems · Mobile Application Design · Competitive Analysis · Usability Testing · Benchmarking · User Flows · Problem Solving · A/B Testing · Adobe Photoshop · Adobe Illustrator · Adobe Creative Suite · Teamwork · Responsive Web Design · Cross-team Collaboration · Market Research · Typography · Page Layout · Interaction Design · Adobe XD · Stakeholder Engagement · Collaborative Problem Solving · Information Architecture · Brand Identity

Figma mentor & course creator

SKVOT - Skillbrain

Marketing, PR and design

10-50 team member

As a Figma mentor and course creator at SKVOT, I developed a comprehensive beginner course tailored for aspiring designers and product managers from February 2023 to September 2023.
  • Designed and structured an engaging curriculum focused on Figma, enhancing essential design skills.
  • Conducted twelve interactive sessions that integrated informative explanations, hands-on exercises, and assignments to foster practical learning.
  • Organized and facilitated a workshop that included a Q&A segment, allowing students to clarify concepts and deepen their understanding of the tool.
Skills: Figma - Mentoring - Course creation - Prototyping - Design Systems - Responsive Design

UI UX Graphic Design Specialist

Prologue Advertising

Internet & IT

10-50 team member

At Prologue Advertising, I served as a UI/UX Design Specialist for almost 4 years. In this role, I took lead on various projects, contributing notably to the success of the organization through innovative design solutions.
  • Designed responsive e-commerce websites, presentation sites, and landing pages that enhanced the user experience and improved client engagement.
  • Developed applications with an emphasis on intuitive UI/UX principles, ensuring seamless interactions for end-users.
  • Created comprehensive identity design solutions, including logos, business cards, brochures, and templates for digital marketing materials, thereby elevating brand visibility.
  • Produced impactful web banners for various social media campaigns that contributed to strengthening the agency’s and its clients' online presence.
  • Led UX research initiatives to understand user needs and behaviors, which directly influenced design decisions and project outcomes.
 
  • Skills: Adobe Photoshop · Figma (Software) · Teamwork · Cross-team Collaboration · Logo Design · Competitive Analysis · User Experience (UX) · InDesign · User Flows · After Effects · Business Cards · Problem Solving · Print Design · Adobe Creative Suite · Prototyping · Mobile Application Design · UX Research · Mobile Applications · Responsive Web Design · Digital Printing · Market Research · Adobe Illustrator · Wireframing · Graphic Design · Packaging Design · Page Layout · User Experience Design (UED) · Collaborative Problem Solving · Brand Identity · User Interface Design

Freelance Graphic Designer

Upwork

Marketing, PR and design

< 10 team member

At Upwork, a leading freelancing platform, I worked as a Freelance Graphic Designer, providing high-quality design services for a diverse range of clients. My role involved a variety of design tasks that helped to enhance brand identities and visual communications.

- Delivered professional web graphic design, creating visually compelling graphics to enhance user experience.
- Developed brand identities through effective identity design, tailoring logos, business cards, and brochures that reflected the values of the brands.
- Engaged in branding projects that ensured consistent visual communication across various platforms.
- Executed desktop publishing (DTP) tasks to prepare materials for print and digital distribution, optimizing layouts for readability and aesthetic appeal.

Web Graphic Designer

Worldofskills

Internet & IT

< 10 team member

As a Web Graphic Designer at Worldofskills, I completed a 3-month Erasmus internship in Stamford, United Kingdom, that enhanced my skills and experience in graphic design. During my tenure, I:
  • Fine-tuned my English language skills to communicate effectively in a professional setting.
  • Learned to use Adobe After Effects, which broadened my expertise to include video editing and character animation.
  • Worked on various projects that allowed me to apply my learning in practical scenarios, including creating visually engaging designs.

Web, Print and DTP Graphic Designer

Sanatatea Press Group

Marketing, PR and design

10-50 team member

  • Sănătatea Press Group is a leading media organization that specializes in health-related publications. As a Web, Print and DTP Graphic Designer, I was responsible for creating visually compelling designs across various platforms.
  • Developed and designed graphics for both web and print media, ensuring consistency in branding and messaging.
  • Collaborated with editorial and marketing teams to produce engaging layouts for newspapers, magazines, and promotional materials.
  • Utilized industry-standard design software for digital publications and print layouts, significantly enhancing the visual appeal of our publications.
  • Implemented client feedback into design revisions, resulting in a 20% increase in project satisfaction rates.
  • Managed multiple projects simultaneously under tight deadlines, demonstrating strong organizational skills and attention to detail.

Freelance Graphic Designer

Upwork

Marketing, PR and design

< 10 team member

I had the rare opportunity to be my own boss and work from home. My responsibilities regarding this kind of job were to be passionate about what I was doing, respond quickly and efficiently to my clients' needs and always be in touch with them.

This kind of job allowed me to improve my English, my communication skills, to respect the deadlines and to also take on challenges and constantly learn new things. I also learned more about Adobe Photoshop and Adobe Illustrator..

Skills: Adobe Photoshop · Adobe Creative Suite · Adobe Illustrator · Logo Design · Graphic Design · Page Layout · Brand Identity

Computer Graphic Designer

Web Architecture

Internet & IT

< 10 team member

The experience gained at this job helped me find what I like to do and it also helped me find my path in life. Here I learned and I got specialized in graphic design, logo design, banner design, photo retouching and website layouts by using Adobe Photoshop. The experience gained at this job helped me find what I like to do and it also helped me find my path in life. Here I learned and I got specialized in graphic design, logo design, banner design, photo retouching and website layouts by using Adobe Photoshop.

​​​​​​​Skills: Adobe Photoshop · Business Cards · Adobe Creative Suite · Teamwork · Responsive Web Design · Adobe Illustrator · Logo Design · Graphic Design · Page Layout · Brand Identity · User Interface Design

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