08/20/2026 updated
100 % available
Strategic Advisor & Solutions Architect | CX, MarTech & AI-Ready Operations
Istanbul, Turkey
Worldwide
Consumer Relationship SystemsCustomer Value PropositionData ArchitectureData TransformationDirect MarketingEnterprise Architecture FrameworkMarketingLead ManagementMarketing AutomationMarketing EffectivenessOracle CRMSolution ArchitectureContact Center ManagementCRM MarketingMarketing Cloud
Growth Infrastructure Strategy
Design and delivery of scalable Growth Infrastructure combining products, customer systems, business operations, data, and AI capabilities to enable sustainable company scaling across 10+ industries and 15+ countries.
Solution & Enterprise Architecture
End-to-end design of future-ready CX and MarTech architectures across complex enterprise environments, aligning business objectives, customer experience, and technology capabilities to maximize ROI and reduce system fragmentation.
CX, MarTech & AdTech Strategy
Development of proprietary CX, AdTech and MarTech architecture and technology assessment frameworks used to evaluate and optimize enterprise customer experience ecosystems, including CRM, Customer Data Platforms, and BI tools.
Product & Customer Strategy
Advisory on product strategy, customer journey design, and operating model design to help founders and executive teams turn business goals into scalable execution.
Data Strategy & Integration
Definition of data strategy and integration principles to enable unified customer views, improved marketing performance, and scalable activation across channels, including API strategy and systems integration.
AI Readiness & Enablement
Advisory on AI readiness and automation, guiding organizations in building AI-ready operations and technology roadmaps that support long-term scalability.
Enterprise Transformation & Program Management
Leadership of large-scale international CX transformation programs, managing cross-functional teams across complex multi-vendor environments, with experience at Fortune 500 and Fortune 100 organizations.
Technology Assessment & Vendor Selection
Conducting Growth Infrastructure assessments, guiding technology selection, solution architecture, and vendor evaluation to align platform investments with business strategy.
Agile Delivery & Project Governance
Management of Agile delivery and project governance, ensuring alignment between IT, PM, and Customer Support teams and supporting timely execution of complex programs.
Executive Advisory & Stakeholder Engagement
Partnering with senior stakeholders and executive-level decision makers to shape CX, MarTech, and data transformation roadmaps and target architectures, directly influencing investment priorities and long-term strategy.
Design and delivery of scalable Growth Infrastructure combining products, customer systems, business operations, data, and AI capabilities to enable sustainable company scaling across 10+ industries and 15+ countries.
Solution & Enterprise Architecture
End-to-end design of future-ready CX and MarTech architectures across complex enterprise environments, aligning business objectives, customer experience, and technology capabilities to maximize ROI and reduce system fragmentation.
CX, MarTech & AdTech Strategy
Development of proprietary CX, AdTech and MarTech architecture and technology assessment frameworks used to evaluate and optimize enterprise customer experience ecosystems, including CRM, Customer Data Platforms, and BI tools.
Product & Customer Strategy
Advisory on product strategy, customer journey design, and operating model design to help founders and executive teams turn business goals into scalable execution.
Data Strategy & Integration
Definition of data strategy and integration principles to enable unified customer views, improved marketing performance, and scalable activation across channels, including API strategy and systems integration.
AI Readiness & Enablement
Advisory on AI readiness and automation, guiding organizations in building AI-ready operations and technology roadmaps that support long-term scalability.
Enterprise Transformation & Program Management
Leadership of large-scale international CX transformation programs, managing cross-functional teams across complex multi-vendor environments, with experience at Fortune 500 and Fortune 100 organizations.
Technology Assessment & Vendor Selection
Conducting Growth Infrastructure assessments, guiding technology selection, solution architecture, and vendor evaluation to align platform investments with business strategy.
Agile Delivery & Project Governance
Management of Agile delivery and project governance, ensuring alignment between IT, PM, and Customer Support teams and supporting timely execution of complex programs.
Executive Advisory & Stakeholder Engagement
Partnering with senior stakeholders and executive-level decision makers to shape CX, MarTech, and data transformation roadmaps and target architectures, directly influencing investment priorities and long-term strategy.
Experience
Professional experience10+ years
Freelancer since2026
Languages
GermanFluentEnglishFluentTurkishNative speaker
Project history
Founded Beste Advisory, helping startups, scale-ups, and growing organizations design scalable Growth Infrastructure through strategic advisory and fractional leadership. Partners with founders and leadership teams to design scalable operating models, customer systems, and technology strategies. Advises on product strategy, customer journey design, data strategy, AI readiness, and technology roadmap development. Conducts Growth Infrastructure assessments and guides technology selection, solution architecture, and vendor evaluation. Delivers fractional strategic advisory, executive workshops, and ongoing leadership support.
Developed proprietary CX, AdTech and MarTech architecture and technology assessment frameworks. Led the design of end-to-end, future-ready CX and MarTech architectures across complex enterprise environments. Defined data strategy and integration principles to enable unified customer views and scalable activation across channels. Partnered with senior stakeholders and executive-level decision makers to shape CX, MarTech, and data transformation roadmaps.
Developed proprietary CX, AdTech and MarTech architecture and technology assessment frameworks used to evaluate and optimize enterprise customer experience ecosystems. Led the design of end-to-end, future-ready CX and MarTech architectures across complex enterprise environments, aligning business objectives, customer experience, and technology capabilities to maximize ROI from existing platforms and reduce system fragmentation. Defined data strategy and integration principles to enable unified customer views, improved marketing performance, and scalable activation across channels. Partnered with senior stakeholders and executive-level decision makers to shape CX, MarTech, and data transformation roadmaps and target architectures.