07/31/2026 updated
100 % available
Growth Marketer | Performance Marketing & Digital Strategy Specialist
Beawar, India
Only remote
MBA - Digital Marketing, Amity University, Noida (2023-2025)Adobe Marketing CloudGoogle AdWordsConversion Rate OptimizationConversion MarketingDigital MarketingDirect MarketingGoogle AdSenseGoogle AnalyticsMarketingMarketing StrategiesMarketing AnalyticsMarketing Performance Measurement and ManagementMarketing OptimizationPerformance-Based AdvertisingPersonalized Marketing
Paid Advertising (Google, Meta, YouTube)
Expertise in planning, launching, and optimizing campaigns across Google Ads (Search, Display, Shopping), Meta Ads (Facebook and Instagram), and YouTube Ads, consistently driving 3x-6x ROAS for D2C, SaaS, and local service brands.
Performance Optimization & Analytics
Strong command of key performance metrics including ROAS, CPA, CTR, CAC, and LTV, combined with proficiency in GA4, Google Tag Manager, Looker Studio, and Conversion Tracking to enable data-backed decision-making.
A/B Testing & Conversion Rate Optimization (CRO)
Systematic application of A/B testing across creatives, landing pages, and audiences, paired with full-funnel analysis and bid strategy refinement to continuously improve conversion rates and reduce cost per acquisition.
Keyword Research & Audience Targeting
Proficiency in keyword research, custom audience building, remarketing strategies, and UTM tagging to maximize campaign relevance and targeting precision.
Email Marketing & Marketing Automation
Hands-on experience with Klaviyo and Mailchimp for building automated email flows, abandoned cart recovery sequences, and lead nurturing campaigns.
E-Commerce Platforms & CMS
Working knowledge of Shopify, WooCommerce, WordPress (Elementor), and Webflow for building and optimizing landing pages and online storefronts.
Data Analysis & Reporting
Skilled in Excel, Google Sheets, Pivot Tables, and Data Studio Dashboards for building comprehensive reporting solutions and deriving actionable insights.
UX Analysis & Tracking Tools
Familiarity with Hotjar, Microsoft Clarity, Meta Pixel, and GA Debugger for user behavior analysis and tracking implementation verification.
Project Management & Campaign Planning
Experience using Trello, Notion, and Asana for project management, campaign planning, and creative briefing across cross-functional teams.
Copywriting & Landing Page Optimization
Capability in writing ad copy, optimizing landing pages for conversions, and applying UI/UX fundamentals to improve user experience and campaign performance.
Expertise in planning, launching, and optimizing campaigns across Google Ads (Search, Display, Shopping), Meta Ads (Facebook and Instagram), and YouTube Ads, consistently driving 3x-6x ROAS for D2C, SaaS, and local service brands.
Performance Optimization & Analytics
Strong command of key performance metrics including ROAS, CPA, CTR, CAC, and LTV, combined with proficiency in GA4, Google Tag Manager, Looker Studio, and Conversion Tracking to enable data-backed decision-making.
A/B Testing & Conversion Rate Optimization (CRO)
Systematic application of A/B testing across creatives, landing pages, and audiences, paired with full-funnel analysis and bid strategy refinement to continuously improve conversion rates and reduce cost per acquisition.
Keyword Research & Audience Targeting
Proficiency in keyword research, custom audience building, remarketing strategies, and UTM tagging to maximize campaign relevance and targeting precision.
Email Marketing & Marketing Automation
Hands-on experience with Klaviyo and Mailchimp for building automated email flows, abandoned cart recovery sequences, and lead nurturing campaigns.
E-Commerce Platforms & CMS
Working knowledge of Shopify, WooCommerce, WordPress (Elementor), and Webflow for building and optimizing landing pages and online storefronts.
Data Analysis & Reporting
Skilled in Excel, Google Sheets, Pivot Tables, and Data Studio Dashboards for building comprehensive reporting solutions and deriving actionable insights.
UX Analysis & Tracking Tools
Familiarity with Hotjar, Microsoft Clarity, Meta Pixel, and GA Debugger for user behavior analysis and tracking implementation verification.
Project Management & Campaign Planning
Experience using Trello, Notion, and Asana for project management, campaign planning, and creative briefing across cross-functional teams.
Copywriting & Landing Page Optimization
Capability in writing ad copy, optimizing landing pages for conversions, and applying UI/UX fundamentals to improve user experience and campaign performance.
Languages
EnglishNative speakerHindiNative speaker
Project history
Launched and optimized Google Shopping and Meta Ads campaigns, achieving 4.8x ROAS. Designed full-funnel strategy with dynamic retargeting and seasonal creatives. Integrated Klaviyo flows for abandoned cart recovery and post-purchase upsell campaigns. Role performed remotely.
Spearheaded Google Ads and Meta campaigns, increasing qualified leads by 62% in 3 months. Reduced CPA by 28% through strategic bidding, A/B testing, and audience refinement. Role performed remotely.