Senior Creative / Art Director

In my time at Granny, I took the shift into entertainment, and worked closely with Spotify Germany to launch Podcasts with bold campaigns to accompany. Leading the concept and art direction; I created the CI & campaign visuals for two major Podcasts:
Till Reiners - JOKES
Linda Zervakis - Gute Deutsche

I upped skills in assets production and graphic design, building the assets for both campaigns for launch, and also dabbling in the world of Cars and Netflix with some pitch work.

I worked closely with the Head of Marketing and Founder Nicki Starr, building the creative departments and the design building blocks of Wholey. I was employed to work on designing print material, but with my strong conceptual background and skills in creative production, I pretty much ran the creative department over the first summer I was there - taking the lead on content production for social media (creative conceptualizing, shooting & product photography), teaching interns and juniors along the way to build my support on shoots, whilst also working across essential printed assets like packaging design and POS material.

In 2021, I led the Wholey rebrand, guiding the founders through the design process and working closely with the design company (Integrity Design, Hamburg) as the in-house creative on the project.

In my time at Wholey I grew as a creative, and added many strings to my bow including: food styling, directing, photography, packaging design, artworking and producing.

Entering the agency as the 'yoof', I brought energy and noise to the brands at the agency - working on passion projects with my creative partner, we won the agency a D&D Award, got some electric PR, and conceptualized for new international NGO's on self-initiated projects, all whilst adding some sparkle to day to day life ✨

Leo Burnett was the first BIG agency myself and my creative copywriter had worked in - I learned a lot about my craft here, working across international brands and following 'design rules' set by clients, I navigated my way through some stellar opportunities such as McDonald's , Axa Health, Skoda, Lindt, Kelloggs, Castello, Nexium, The Design Museum, Saudi Arabia Neom 2020, Young Minds, Anadin, Facebook + Instagram ??

Worked across various advertising agencies including; Isobel London, George & Dragon, BMB, The Distillery