I worked closely with the Head of Marketing and Founder Nicki Starr, building the creative departments and the design building blocks of Wholey. I was employed to work on designing print material, but with my strong conceptual background and skills in creative production, I pretty much ran the creative department over the first summer I was there - taking the lead on content production for social media (creative conceptualizing, shooting & product photography), teaching interns and juniors along the way to build my support on shoots, whilst also working across essential printed assets like packaging design and POS material.
In 2021, I led the Wholey rebrand, guiding the founders through the design process and working closely with the design company (Integrity Design, Hamburg) as the in-house creative on the project.
In my time at Wholey I grew as a creative, and added many strings to my bow including: food styling, directing, photography, packaging design, artworking and producing.