Head of Digital / Product Owner / Digital Marketing Expert

- Implemented a comprehensive digital transformation strategy, integrating sales, marketing, support,
product, logistics, and end consumers resulting in 50% reduction of operational costs
- Delivered major projects: relaunch of www.parrot.com , new customer support forms, support section on
parrot.com, customer interface for flight missions
- Product Owner: organisation of the backlog and sprints, priorisation, organisation of the agile ceremonies
- Management of a cross functional teams of FTEs and contractors
- Provided comprehensive business analytics and regular reports to C-level executives
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Head of Ecommerce & Acquisition (3 years)
- Responsible for all digital global marketing and acquisition campaigns and budget management
- Led the creation and optimization of a data-driven approach to digital advertising from brand awareness to
customer acquisition
- Growth management on ecommerce sales channel:
o Pricing & promotional offers on parrot.com, upsell and cross sell strategy (Result: +20% revenue)
o Website funnel optimisation, AB testing, promotional campaigns, SEO (improved CR by 17%)
- Business reporting and analytics to C-level management, P&L responsibility for ecommerce revenue

- Responsible for the mobile application program
o Coordination between the multiple programs internationally & across the different Photobox Group brands
o Definition of risks and dependencies with the other programs as well as the roadmap
o Developed the budget and operation plan for the program
- Created and executed new processes for the product team in alignment with the different programs
- Timely reporting of program status, progress and deadlines to C-level managers


Incubator Partnerships and German country manager (1 year 8 months)
- Country manager Germany for a new card service website "Papershaker"
o Launch, go-to-market strategy, pricing, benchmark
- Partnerships and business development manager (France, Germany, UK)
o Brand partnerships: negotiated and closed deals for new business opportunities (ex. vente-privee.com,
Amazon local, 1001 mariages etc.)
o Set up and managed affiliation program
o Increased sales performance of affiliation and partnerships channels by 40%

- Defined and executed international online marketing strategy for Kusmi Tea and Løv Organic (Emailing,
promotions, merchandising, social media, paid advertisement campaings)
- Built and negotiated brand cooperation for new client acquisition and branding