07/03/2026 updated
100 % available
E-Commerce & Digital Marketing Expert
Lahore, Pakistan
Worldwide
Bachelor's degree, Computer Science, Hazara University (2014-2018)About me
I’m Kifayat Khan, a Meta Marketing & Brand Strategy expert with 10+ years of experience helping eCommerce and startups scale profitably. I create data-driven campaigns, sales funnels, and growth strategies that boost sales, cut costs, and build loyalty
Social MarketingDigital Brand EngagementDigital MarketingE-CommerceSearch Engine OptimizationMarketingMarketing Performance Measurement and ManagementMarketing OptimizationMultichannel MarketingPerformance-Based AdvertisingShopper MarketingDigital Strategy
E-Commerce Management
Expertise in managing and scaling e-commerce operations, including increasing monthly revenues significantly, reducing order return ratios, and optimizing order fulfillment processes across multiple retail brands.
Performance Marketing & Digital Advertising
Proficiency in planning and executing performance marketing campaigns, achieving high ROAS (up to 13x), reducing ad spend ratios, and driving measurable revenue growth through data-driven digital advertising strategies.
Omnichannel & Retail Sales Strategy
Strong background in developing and executing omnichannel strategies that integrate online and offline retail, including ATL/BTL activities, wholesale, and brand building to maximize sales and market presence.
Social Media Marketing
Hands-on experience in conceptualizing, executing, monitoring, and analyzing social media campaigns, growing page engagement, and managing social media performance metrics.
Search Engine Optimization (SEO)
Certified in SEO with practical experience in reducing customer bounce rates and improving organic visibility for e-commerce platforms.
Brand Building & BTL/ATL Activities
Experience in designing, manufacturing, and deploying promotional materials including X-Stands, banners, and retail shop branding such as shop signs, I-Signs, and display walls.
Google Ads & Paid Search
Practical experience as a Google Ads Expert, managing paid search campaigns and controlling ad spend ratios to maximize return on investment.
Vendor & Operations Management
Responsible for vendor management, P&L monitoring, order management, and cross-functional coordination with fulfillment centers, sourcing, production, and IT teams.
Website & Content Management
Experience in maintaining company websites and online stores, adding product listings with copy and pricing, and coordinating with developers on updates and promotions.
Expertise in managing and scaling e-commerce operations, including increasing monthly revenues significantly, reducing order return ratios, and optimizing order fulfillment processes across multiple retail brands.
Performance Marketing & Digital Advertising
Proficiency in planning and executing performance marketing campaigns, achieving high ROAS (up to 13x), reducing ad spend ratios, and driving measurable revenue growth through data-driven digital advertising strategies.
Omnichannel & Retail Sales Strategy
Strong background in developing and executing omnichannel strategies that integrate online and offline retail, including ATL/BTL activities, wholesale, and brand building to maximize sales and market presence.
Social Media Marketing
Hands-on experience in conceptualizing, executing, monitoring, and analyzing social media campaigns, growing page engagement, and managing social media performance metrics.
Search Engine Optimization (SEO)
Certified in SEO with practical experience in reducing customer bounce rates and improving organic visibility for e-commerce platforms.
Brand Building & BTL/ATL Activities
Experience in designing, manufacturing, and deploying promotional materials including X-Stands, banners, and retail shop branding such as shop signs, I-Signs, and display walls.
Google Ads & Paid Search
Practical experience as a Google Ads Expert, managing paid search campaigns and controlling ad spend ratios to maximize return on investment.
Vendor & Operations Management
Responsible for vendor management, P&L monitoring, order management, and cross-functional coordination with fulfillment centers, sourcing, production, and IT teams.
Website & Content Management
Experience in maintaining company websites and online stores, adding product listings with copy and pricing, and coordinating with developers on updates and promotions.
Experience
Professional experience10+ years
Freelancer since2018
Languages
EnglishFluent
Project history
Leading sales and marketing operations as Head of Sales Marketing at Miles by Anwar Khawaja Industries in Lahore.
Led e-commerce and digital marketing operations, increasing E-Commerce revenues from 3.5M to 9M per month within 4 months, decreasing order return ratio from 33% to 14%, increasing order dispatches from 75 to 200 per day, managing promotional materials and retail branding, maintaining company website and online store, and overseeing social media campaigns, annual calendar, targets, and budgets.
Managed all e-commerce marketing and operations, increased E-Commerce revenues from 5.0M to 12M per month in 5 months, decreased order return ratio from 13% to 10%, reduced ads spend ratio from 27% to 12%, decreased order cancellation rate from 11% to 4%, reduced order fulfillment time from 4 days to 2 days, supervised social media and CSR management, and coordinated with cross-functional partners.