09/10/2025 updated

NP
100 % available

Senior Product Owner with 10+ years experience in digital product management

Brugge, Belgium
Only remote
Master International Business
Brugge, Belgium
Only remote
Master International Business

Profile attachments

Hilde Pierins resume September 2025.pdf

User Experience (UX)Software as a ServiceE-CommerceExperimentationProduct ManagementScrum MethodologyDigital Products
Product leader with 10+ years of experience building digital products across SaaS, e-commerce, and mobile. I align business goals, user needs, and tech realities to ship solutions that drive retention, engagement, and revenue.

I’ve led teams from strategy to delivery—owning roadmaps, launching new products, and scaling features that move the needle. I operate at both strategic and execution levels, balancing experimentation with velocity.

Certified Product Owner, Scrum Master, and UX Designer. Think of me as a Swiss knife for lean product teams.

I also mentor aspiring PMs into their first roles—applying the same clarity and structure I bring to product work. (See reviews.)

Experience

Professional experience10+ years
Freelancer since2022

Languages

EnglishNative speakerFrenchFluentDutchNative speakerSpanishFluent

Project history

Senior Product Owner - Mobile Apps

Betsson Group
Leading consumer product roadmap for high-traffic B2C mobile apps across acquisition, engagement, and retention flows. Delivering end-to-end user-facing features, integrating analytics, leveraging AI for personalization, and conducting usability testing to improve NPS.

Product Management Mentor

CareerFoundry
Mentor aspiring PMs at a leading global tech school, guiding students through agile workflows, B2C best practices, and product strategy. Support career transitions with industry insights and interview coaching.

Product Owner - Salesforce Commerce Cloud

Bestseller
Led the Check-Out squad for 10+ global DTC fashion brands on Salesforce Commerce Cloud. Reduced cart abandonment, lowered return rates, and grew online revenue to €80M in 2023 through UX and payment optimizations.

Product Manager - SaaS Platform & Mobile App

Deliverect
Owned the roadmap for Deliverect's B2B SaaS platform and mobile app used by restaurant partners. Led app redesign, optimized onboarding, and implemented analytics, resulting in increased user base and reduced churn.

Global Portfolio Manager

Fontem Ventures
Led global relaunch of consumer tech brand across 16 international markets. Rebranded portfolio of 180 SKUs, implemented digital-first go-to-market strategy, and collaborated cross-functionally to bring new B2C products to market.

Brand Manager

Philip Morris International
Led commercial strategy for flagship brand in Spain, managing €3.4M budget and team of three. Developed go-to-market plans and achieved market share growth in Europe's third-largest volume market.

Senior Product Manager

L'Oréal
Managed fragrance portfolios of Giorgio Armani and Maison Martin Margiela across Benelux, developing digital, print, and sales strategies that drove 9% year-over-year increase in franchise market share.

Certificates

PSPO II

Scrum.org

2023

Scrum Master

SAFe

2023

UX Design

CareerFoundry

2021

Digital Marketing

Institute of Data and Marketing

2018


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