Experienced Communications Lead and Strategic Digital Communications Expert

Strategic Communications Planning
Expertise in developing comprehensive communications strategies across various channels, including digital and non-digital platforms.
My communications strategies have used a full collection of tools, from radio interviews and social media to paper flyers and engagement events. I have given interviews to radio dozens of times including BBC Five Live and BBC East. My strategies include stakeholder mapping, key messages, SMART objectives, comms timeline, evaluation.   

Content Creation and Management
Proficiency in creating and managing diverse content types for websites, social media, press releases, and internal communications.
I have produced audio and visual content having completed an NCTJ video journalism course. I produced dozens of podcasts for the Church of England combining music and voiceovers with interviews. I have edited websites using Umbraco and similar editors, often editing source code. I have used Adode Premier Elements, Final Cut, iMovie, Audacity, Wave Pad, Paint, etc. As a trained journalist with years of experience writing, I am very proficient with the written word, whether website, news feature or social media post. I have edited newsletters using In Design and similar packages.  

Data Analysis and Reporting
Advanced skills in analyzing digital performance statistics, creating surveys, and producing reports for senior stakeholders.
I have PHD-level data analysis skills with proficiency of SPSS, Excel, Amos, Smart PLS having conducted a number of analytical techniques: regression, ANOVA, t-test, Mann-Whitney U Test, Chi Square test, etc. Analysed social media statistics to develop models of how users move from social media to web. Created surveys for Central Bedfordshire Council and Rotherham Council to gather engagement data. Produced summary reports for Rotherham Council senior officers and councillors.  

Stakeholder Management
Strong ability to manage relationships with key stakeholders, including government officials, media representatives, and internal teams.
I develop full stakeholder maps and communications strategies to ensure all stakeholders receive the information and communications they need at the right frequencies. At the British Embassy Brussel I developed a sophisticated relationship management campaign with stakeholders including the Briitsh Ambassador and key diplomats. At NHS HCT I helped to develop employee engagement through a strategic internal campaign. 

Project Management
Experience in managing large-scale communications projects, including budget management and event organization.
For Central Bedfordshire Council I developed a communications and engagement campaign strategy to influence stakeholders in accepting key messages regarding a new link £40m road. This involved engagement meetings, Facebook page, tweets, dedicated web area, leaflets and a billboard. Accepted of all messages had increas in year 2. I had a £100k budget. At the end I organised a family fun day on the new road with live band, cycle stunt team, a chance to cycle up and down the road, stalls, etc.

Digital Marketing
Proficiency in various digital marketing tools and platforms, including social media strategy development and campaign management.
I have a masters degree in PR and media management, which included courses on CRM and digital marketing. I am proficient with complex data analysis tools and modelling software such as Amos and Smart PLS. When contracting for the NHS, I developed a campaign for HIV Testing Awareness Week where I simultaneously issues cognitive and emotional messages with the intention of creating more engagement for the cognitive messages as the week progressed. This was achieved in an effort to persuade individuals to get tested. I develop full digital marketing campaigns with KPIs that are designed to hit longer-term objectives. 

Media Relations
Skilled in handling media inquiries, arranging interviews, and developing press materials for various outlets.
As part of the national press team for the Church of England, I handled national media enquiries daily from major outlets including BBC, ITV, Times, Guardian, Daily Mail. I wrote press releases and accompanying information for front page stories. I arranged interviews for bishops and spokespeople for all major outlets including Panorama, Channel 4 News and BBC Radio 4.