09/04/2024 updated
100 % available
UX Design Lead(Design Manager), Sr. UX Designer
Amsterdam, Netherlands
Worldwide
Master of Arts, Design Products, Royal College of Art, London, UKInnovationUser Experience (UX)ConceptualizationCorporate ServicesUser Interface DesignInteraction DesignRapid PrototypingService DesignUser Research
Hwang has worked as a experience designer for 20 years in the fields of UX and UI design. Hwang has directed UX strategy of corporate services, guided rich interaction design from conceptualization to implementation, and organized user research to keep an eye on target users.
His philosophy is based on continuous learning and embraces innovation and technology. He also has a focus on fusing methods and skills from different disciplines in industry. Hwang has extensive applied experience of innovation development, UX design, service design and strategic design. As a UX designer, he has worked within many design sectors including manage UX and UI development projects, create the possible solutions in UX and aims to carry out meaningful digital innovation through creative design methods and processes, and values to propose a strategic solution from a holistic service point of view and approach.
Hwang can offer
• Human centered and rapid prototype mind sets
• Interest and curiosity on tinkering with context aware and adaptive interactions and interfaces
• Tools and techniques to research and engage people in their own contexts, thus gaining deep empathy for their needs
• Professional maturity and competence to bridge business goals between design team and technical staff without loosing the user perspective along the project
His philosophy is based on continuous learning and embraces innovation and technology. He also has a focus on fusing methods and skills from different disciplines in industry. Hwang has extensive applied experience of innovation development, UX design, service design and strategic design. As a UX designer, he has worked within many design sectors including manage UX and UI development projects, create the possible solutions in UX and aims to carry out meaningful digital innovation through creative design methods and processes, and values to propose a strategic solution from a holistic service point of view and approach.
Hwang can offer
• Human centered and rapid prototype mind sets
• Interest and curiosity on tinkering with context aware and adaptive interactions and interfaces
• Tools and techniques to research and engage people in their own contexts, thus gaining deep empathy for their needs
• Professional maturity and competence to bridge business goals between design team and technical staff without loosing the user perspective along the project
Languages
EnglishFluent
Project history
OND is a design studio exploring UX, digital, innovation, service, and strategy. Hwang founded OND Lab and grew it from an empty space into a design agency with 13 employees. OND aims to carry out meaningful digital innovation through creative design methods and processes, and values to propose a strategic solution from a holistic service point of view and approach.
UX Design Lead, Amsterdam, Netherlands, Sep. 2012 - Dec. 2018
Sr. UX Designer, Singapore, Apr. 2011 - Sep. 2012
As a manager of a design team, Hwang Kim worked closely with VPs, business and marketing owners, project managers, software developers, and data analysts. As responsible for UX and service design, Kim directed the work of different team members: user research, UX/UI design, validation research, content strategy, and market launch.
Projects - Selected
• Philips DLS: Digital Language System
Lead the team to create a design language system of digital healthcare propositions. Align and harmonize user experience with a single design system. Create unique and valued differentiation in customer experience for Philips in the health-technology domain.
• Philips Healthcare My Health Journey
Hwang Kim leads the team to design a system to deliver population health management services to Amsterdam citizens. MHJ health platform provides access to personalized health services that facilitate self-management and collaboration.
• Philips Kitchen appliance + Noom
Created a weight management service system together with Noom as a new potential business unit for Philips KA. Worked and realized appliance and digital solution hybrid business and service models with data measurable protocol for validation.
• Philips Male Grooming Service
Defined the entire service strategy of Philips MG digital service platform. Successfully created value propositions, strategic hypothesis setting, design and contents strategy, and market penetration strategy.
Sr. UX Designer, Singapore, Apr. 2011 - Sep. 2012
As a manager of a design team, Hwang Kim worked closely with VPs, business and marketing owners, project managers, software developers, and data analysts. As responsible for UX and service design, Kim directed the work of different team members: user research, UX/UI design, validation research, content strategy, and market launch.
Projects - Selected
• Philips DLS: Digital Language System
Lead the team to create a design language system of digital healthcare propositions. Align and harmonize user experience with a single design system. Create unique and valued differentiation in customer experience for Philips in the health-technology domain.
• Philips Healthcare My Health Journey
Hwang Kim leads the team to design a system to deliver population health management services to Amsterdam citizens. MHJ health platform provides access to personalized health services that facilitate self-management and collaboration.
• Philips Kitchen appliance + Noom
Created a weight management service system together with Noom as a new potential business unit for Philips KA. Worked and realized appliance and digital solution hybrid business and service models with data measurable protocol for validation.
• Philips Male Grooming Service
Defined the entire service strategy of Philips MG digital service platform. Successfully created value propositions, strategic hypothesis setting, design and contents strategy, and market penetration strategy.
* Lead the project from proposal pitch to client, concept to implementation, and roadmap to MVP based on user insights and business objectives. Defined the metadata structure, content strategy, interaction pattern, and detailed interface execution throughout the evidence-based design process including the qualitative and quantitative research, and testing.
* Interactive tour guide system for National Palace Museum of S.Korea
Pursued user research, information architecture, UX/UI design, and framework of an interactive tour guide system for
National Palace Museum of S.Korea. The project consists of research, strategy and design, focusing on a pilot interaction
prototype running inside of an Google android framework. Worked very closely with stakeholders and contents providers to
come up with collaborate-able product propositions.
* Asiana Airline in-flight entertainment system
Developed user interaction and user interface of In-fight entertainment system for Asiana airlines, create usability and
interaction principles, UIS(User Interaction Specification), functional wireframes, flows, VIPB(Visual Interface Principle
Baseline) and interactive transition prototypes
* Successfully won five website user experience design development contracts and led user interaction and interface design to completion including Unicef Korea, KB bank and Amore pacific
* Interactive tour guide system for National Palace Museum of S.Korea
Pursued user research, information architecture, UX/UI design, and framework of an interactive tour guide system for
National Palace Museum of S.Korea. The project consists of research, strategy and design, focusing on a pilot interaction
prototype running inside of an Google android framework. Worked very closely with stakeholders and contents providers to
come up with collaborate-able product propositions.
* Asiana Airline in-flight entertainment system
Developed user interaction and user interface of In-fight entertainment system for Asiana airlines, create usability and
interaction principles, UIS(User Interaction Specification), functional wireframes, flows, VIPB(Visual Interface Principle
Baseline) and interactive transition prototypes
* Successfully won five website user experience design development contracts and led user interaction and interface design to completion including Unicef Korea, KB bank and Amore pacific
Portfolio
Communication Design
‹moee› is a digital service for users to document their own appreciation of artworks and enjoy other visitors’ thoughts.
Mobile App for Music
‹Legato› is a digital service platform to enhance the music collaboration process for musicians in orchestra settings.
Diabetes Management
‹Echo› aims to tackle stress and other issues associated with diabetes that can cause depression and other issues.
Design for Volunteer
‹Volluun› is a platform to search, find, and document volunteering activities. Personalized recommendations of volunteering programs and gamification settings with a metaverse concept encourage users to consistently contribute to society.
App for Smart-hat
The collected and transmitted brainwave and other health data makes it possible to monitor the user’s health and condition in a seamless manner.
PRIVY
PRIVY Smart Voiding Diary, the Auditory uroflowmetry application for patient and Urologist Dashboard for clinic
Myle
"Myle" is a digital healthcare service platform that users, employers and medical staff work together to improve industry workers’ health with population health management system.
UX Research for TV
Context Mapping research borrows techniques from ethnography, social-sciences and market research and aims to gather insights from the field, collecting real stories, allowing designers to observe at first-hand how people experience their products.