01/07/2025 updated

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Strategic Business Manager with 19+ Years of Marketing Experience

Cairo, Egypt
Worldwide
Strategic Marketic
Cairo, Egypt
Worldwide
Strategic Marketic

Profile attachments

ImanEl_Wasifi_Resume_Nov2024.pdf

InnovationAdvertising CampaignsBusiness To BusinessBusiness DevelopmentCompetitive IntelligenceDigital MarketingE-CommerceGoogle AdSenseGoogle AnalyticsMarketingMarketing StrategiesMarket ResearchProject ManagementStorytellingBusiness StrategiesBrandingBudgetingTeam Management
Strategic Marketing
Extensive experience in developing and executing strategic marketing plans for B2B and B2C brands across national, Gulf, and European markets.

Digital Marketing
Proficiency in various digital marketing tools and platforms, including Google Analytics, Google Ads, and e-commerce strategies.

Project Management
Strong project management skills, including planning, execution, and monitoring of marketing campaigns and business development initiatives.

Market Research and Analysis
Expertise in conducting market research, analyzing trends, and providing competitive intelligence to inform marketing strategies.

Brand Management
Skilled in developing and maintaining strong brand identities, including storytelling, positioning, and communication plans.

Team Leadership
Proven ability to lead and develop marketing teams, fostering innovation and driving results across various organizations.

Budget Management
Experience in preparing, monitoring, and optimizing marketing budgets on quarterly and annual bases.
 

Experience

Professional experience10+ years
Freelancer since2014

Languages

EnglishNative speaker

Project history

ECommerce Advisor- WeFi Project Egypt

World Bank, Cairo
Contributing to helping women-led small and medium-sized enterprises (SMEs) in Egypt increase their sales via eCommerce by creating learning products relating to eCommerce.

Co Founder & CEO

Muqbis, ME
Managing the growth and success of Muqbis.com, the ultimate tailored marketplace for handicrafts in the region.

E-commerce and Marketing Instructor

IMP, Cairo
Contributing to Industry Tailored Training programs that support adopting and succeeding in eCommerce business migration, tackling success hacks and highlighting pitfalls while applying practical knowledge on personal or demo business applications.

Marketing Consultant

Several Organizations, ME
Providing comprehensive marketing consultancy services, including brand launch processes, strategic analysis, and market-oriented methodologies implementation.

Marketing Manager

Property Finder, Cairo
Developed and implemented marketing strategies to drive qualified traffic, managed campaigns, and built strategic relationships with key industry players.

Marketing Manager

QNB Al AHLI LIFE
Formulated and executed strategic marketing plans, conducted market research, and developed marketing strategies for bancassurance products and services.

Marketing Manager

Egypt Yellow Pages
Planned marketing and branding objectives for Yellow Pages brands and products, developed marketing strategies, and led content generation across all media platforms.

Editor

Tahrir News Paper
Published weekly articles on market-needed businesses skills and new business trends.

Enterprise Senior Product Marketer

Cequeris
Managed enterprise products portfolio, responsible for front-end marketing work applications and new field product introductions.

VAS Marketing Team Leader

ISS Holding, M-Health
Led marketing team for various projects including Multi no-Sim, LBMS, Website Revamp & Marketing collateral.

Senior Marketing Specialist

Tagipedia
Handled short term projects for company and products branding, market research, and marketing plans development.

Design Instructor/Marketing Specialist

New Horizons CLC
Instructed Advertising & Design concepts, Design & multimedia on various platforms, and coordinated industry trade show presence.

Business Development coordinator

Kotob Arabia
Supported company's business development team, performed administrative tasks, and maintained relationships with clients and potential business partners.

Certificates

Entrepreunership Capstone

University of Maryland

2021


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