09/06/2024 updated

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Graphic Designer

bella vista, Argentina
Only remote
Graphic Designer
bella vista, Argentina
Only remote
Graphic Designer

Profile attachments

Ines Lozano Cv2024.pdf

InnovationAdobe IllustratorAdobe PhotoshopAdobe InDesignData AnalysisManagement and Business ConsultingContent CreationDigital MarketingGraphic DesignMultimediaWell-being and Personal CarePhotographyVideo EditingInstructional ManualsBrandingMetricsPackaging and Processing DutiesInstagram Marketing
I am a graphic designer from Argentina with extensive experience in various areas of design and digital marketing. While I have worked on diverse projects such as brand manuals, editorial projects, and graphic pieces, my main expertise lies in everything related to Instagram. I specialize in defining how a brand should look on this platform, ensuring a cohesive and visually appealing aesthetic that connects with its audience.
My work on Instagram involves everything from creating original photographic and graphic content to redesigning posts using materials provided by clients. Additionally, I analyze the metrics of each post to evaluate performance and adjust the strategy accordingly. My goal is always to help brands grow and stand out, using data-driven insights to optimize audience engagement.
Throughout my career, I’ve also gained experience in other areas of graphic design, including the creation of brand manuals, product labels, editorial projects, and packaging design. These projects have allowed me to work across different industries, from cosmetics to children’s and sports products, tailoring the visual and strategic approach to each client’s needs. 
I have a strong command of English, which enables me to collaborate on international projects. I’m also proficient in tools such as Adobe Photoshop, Illustrator, InDesign, and Premiere, allowing me to produce high-quality multimedia content. In addition, I have advanced skills in photography and video editing, which enable me to offer comprehensive content creation solutions.
Recently, I’ve been specializing in Instagram ads, a crucial tool for brand growth on this platform. This new focus has allowed me to delve deeper into paid strategies and how they can complement organic efforts to maximize visibility and reach.
I consider myself a proactive person, always looking to learn new techniques and improve my skills. I continuously stay updated on the latest design and digital marketing trends to offer my clients innovative and effective solutions. I am passionate about helping brands grow, and I believe that my combined experience in design and strategic analysis allows me to do so effectively.

Experience

Professional experience0 - 5 years
Freelancer since2020

Languages

EnglishNative speakerSpanishNative speaker

Project history

graphic designer

oscar riera ojeda publishers

Marketing, PR and design

< 10 team member

Currently, I am responsible for creating content for TikTok, Instagram, LinkedIn, and Facebook, including carousels and videos tailored to each platform. I also design the weekly newsletter templates, ensuring each campaign aligns with the brand’s visual identity.
Additionally, I had the opportunity to develop a book for the company, which achieved excellent results, standing out for its visual and editorial quality. This project allowed me to apply my skills in print design and reinforced brand consistency across different formats.

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