10/21/2026 updated

CC
100 % available

Internal Communications & Editorial Strategy Consultant

USA
Only remote
Ph.D. in Mass Communication, The University of Georgia
USA
Only remote
Ph.D. in Mass Communication, The University of Georgia

Profile attachments

C. China Consulting Resume-October 2026.pdf

Strategic CommunicationContent EditingInternal CommunicationsDigital StrategyContent Strategy
SEO/AEO Optimization & Digital Publishing
End-to-end delivery of technical content with a focus on digital publishing and on-page SEO/AEO optimization. Optimization and publication of 80+ IBM Think articles generating more than 2.9 million annual page views and $2.2 million in annual paid-media value, raising IBM to #1 in organic search for B2B technology.

Editorial Strategy & Content Development
B2B/B2C editorial strategy and content development for enterprise, nonprofit, media, and technology clients. Translation of complex subjects including AI, IT automation, DevOps, and sustainability into plain-language, search-informed content for business and technical audiences.

Internal Communications Consulting
Design and facilitation of internal communications workshops for cross-functional teams and senior leadership. Assessment of communication gaps and synthesis of findings into team-specific process recommendations to strengthen information flow and alignment.

DEI Communications & Inclusive Language
Advisory services to senior DEI leaders across APAC, EMEA, and AMER on inclusive communication strategies and content decisions. Development of guides for inclusive language to help employees, managers, and leaders understand and use appropriate terminology in the workplace.

Playbook & Guide Development
Editing and finalization of global Diversity & Inclusion Playbooks and Glossaries, establishing consistent and accessible terminology for employees, managers, and leadership across organizations.

Research & Technical Writing
Research and writing for style guides, ethical reporting guidance, and terminology standards. Production of 65+ pages of guidance including 34 terminology entries for newsroom use.

Communications Audits & Process Design
Conducting communications audits and designing process improvements to strengthen organizational information flow, alignment, and communication effectiveness.

Ghostwriting & Thought Leadership Content
Ghostwriting of public-facing thought leadership content, blogs, and scripts for executives, as well as employee-facing feature stories and thought leadership pieces.

Experience

Professional experience10+ years
Freelancer since2019

Languages

EnglishNative speaker

Project history

Researcher & SEO/AEO Technical Writer

IBM
End-to-end delivery of technical content assignments translating complex subjects including AI, IT automation, DevOps, and sustainability into plain-language, search-informed content. Optimized and published 80+ IBM Think articles generating more than 2.9 million annual page views and $2.2 million in annual paid-media value. Partnered with IBM Think to improve technical content discoverability, helping raise IBM to #1 in organic search for B2B technology with an 80% year-over-year increase in conversion rates.

DEI Communications Consultant

Bloomberg
Advised senior DEI leaders across APAC, EMEA, and AMER on inclusive communication strategies and content decisions. Ghostwrote public-facing thought leadership content, blogs, and scripts for executives. Edited and finalized Bloomberg's global Diversity & Inclusion Playbook and Glossary. Developed three guides for inclusive language and facilitated in-person communications workshops on inclusive language, belonging, workplace marginalization, and institutional communication.

Internal Communications Consultant

National Center for Transgender Equality
Designed and facilitated five in-person and two virtual internal communications workshops for cross-functional teams and senior leadership. Assessed communication gaps and synthesized findings into team-specific process recommendations to strengthen information flow and alignment.

Researcher & Content Lead

Vox Media
Led research and writing for the gender and LGBTQ+ section of Vox Media's Language, Please Style Guide. Created ethical reporting guidance and terminology standards for newsroom use, producing 65+ pages of guidance including 34 terminology entries.

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