UX Researcher | Mixed-Methods Research | Product Development | Driving Product Experience with User

As the only UXR in Product Design, I ensured that our user needs inspired our 2023 product roadmap and met
business requirements. My role feeds into a new product release that improves global user experience and
solves problems in user journeys to deliver the best product engagement. Responsibilities:
* Top achievement: found product improvement solutions that reduce complexity, increase the efficiency of the
platform use, and improve clients' activation rate.
* Created a UX culture: enhanced the user experience research culture and made product development more
well-informed by implementing user insights into the product development process. As the only UXR, I had to lead,
implement and conduct UX Research projects and activities across the company with a great degree of autonomy.
* Synthesised the findings from the surveys, feedback, experiments, usability tests and interviews to identify the key
patterns, issues, challenges, and insights for inclusion in the project development iterations across the product
life-cycle. Product strategy definition and identification of new opportunities based on research insights.
* Presented chosen research methods, tools, studies, and results findings to a multiple set of stakeholders:
Executives, UX Designers, Product Managers and other team members.

The role involved creating a strategy that increased the brand awareness, reputation index, and loyalty indicator
of the company, incorporating both strategic and tactical measures. Responsibilities:
* Top achievement: elevated the company's reputation from a weak standing to the average level of European energy
enterprises by successfully advocating research mixing methods and innovative research tools integration,
diversification of audience segments, and communication channel effectiveness KPIs.
* Leadership and initiative of multiple research, monitoring and tracking projects (total around €500K, around 30K
respondents in parallel projects) from research design to recruitment, field study, and post-launch evaluation.
* Research culture change: created a data-driven culture by collecting and analysing data, testing hypotheses,
finding patterns and averages, gathering insights, creating personas and summary reports for different departments
through presentations, posters, graphics, workshops, and training. Brought expertise in research methods into all
business units and incorporated business KPIs, requirements, and goals into annual research.
* Built strong collaborative relationships with C-level, external partners and internal teams to create research
programs, objectives, and target customers through an understanding of business needs (short-term and long-term).
Conducted interviews and surveys with company partners and industry experts.

Developed a new strategy that helped to increase the commercial viewership in a highly competitive market:
+4% advertising earnings. Responsibilities included:
* Created a rating prediction forecast model for senior management to estimate future income based on predictive
modelling in data science using R language, and the analytics of the key audiences, their behaviour, and how and
what they consume.
* A member of the Television Industry Committee to provide the market reliable system of television audience
measurement and TV panel research data quality control system.
* Empathetic mentor for a team of three, providing a supportive team climate based on trust, coaching and
continuous development of the department.