Product Leader | Senior Product Manager | Product Management Consultant

Freelance Product Management Consultant working with a range of clients from Europe & USA. I assist companies in scaling up their Product Management Organization or work with them for a limited time to create their Product Vision, Product Strategy and Product Growth plans. Typical role assignments covered:

• Senior Product Manager
• Product Leadership Consultant - Head of Product or Product Lead roles

inboxAds is a fast-growing SaaS company in the advertising industry that builds digital products foremail monetization.
I am leading the Product Organization, managing the Product Teams and the Product Portfolio. I amresponsible for the overall Business Strategy & Growth of our products

Achievements
• Built & scaled the Product Organization (20+ people) by growing our Product Marketing, Sales,Business Development, Product Design & Development teams, hiring top talent as well as managingcontractors
• Defined Product Vision & Product Strategy and managed Brand Positioning to achieve Product-Marketfit
• Managed Business Growth Strategy to support our MVP Goal: P&L Break-even in less than 12months
• Led the Product Development & Go to Market Strategy for our first MVP (Minimum Viable Product) toachieve more than 100+ customers in the first 12 months
• Grew the Product Portfolio from one MVP to three distinct products: Publisher, WP Plugin & AdServer
• Deployed our Growth Hacking strategies that ranked us on Google’s first page within 3 months ofexecution
• We opened an Educational Community (Blog + Medium Publication) that reached more than 10,000readers over the first 6 months

Products summary
• B2B Scalable, Cloud-based, SaaS digital monetization platform - Product positioning, POC to MVP,Product Release, Go-to-Market, Brand Management, Product Marketing, Business Development, SalesManagement - 100+ new users & $1M revenue in the first 12 months. Expanded portfolio with B2Csolution (WP Plugin Product) & another B2B product (AdServer);

I joined Rinftech to build their Product Management organization and to lead their product portfolio.
I acted as a Senior Product Manager for ongoing products, offered product consultancy services on
behalf of the company and led their transformation process.

Achievements

• Led a large, international, cross-functional product development team (26+ people) and delivered a working Product for a top client in Israel in 9 months (Co-Working Spaces Management)
• Led a spin-off product development team (5 people) and delivered an IoT product for intelligent office locks & meeting management in less than 6 months
• Hosted Product Strategy & Product Vision workshops as a Product Consultant on behalf of the company for large clients (IoT well-being products)
• Built their Product Management organization by coaching existing teams, evangelizing Product
• Management & working with the company's Board to overcome the transformation challenges
• Handled the Go-to-Market strategy, managed the R&D team and released an MVP for a B2B testing robot, closing our first deal with the prototype and signing off a contract for 3 additional units

Products summary
* HYBRID B2B2C white-label PaaS product, Cloud-Based, Scalable, 2 Native Mobile-Apps + Backend,
26 people team - 50k+ users during the first 18 months;
* B2B IoT On-Premise / Cloud product, Security & Access Management, Native Mobile Apps + backend,
Hardware Locks, Indoor Positioning & Mapping, POC to MVP delivered;
* B2C IoT Wellness Ecosystem - Product Consultant, Cloud-Based SaaS, Native Mobile Apps, included
Hardware Sensors & other IoT devices, Product Vision, Product Roadmap Blueprint;
* B2B Automation Testing Robot, Software & Hardware Product, Supply Chain Management, AI-
powered, Computer Vision, POC to MVP, Go-to-Market, Product Positioning - secured the first
customer in 6 months;