07/03/2024 updated
100 % available
English SEO copywriting & e-commerce strategist
Brussels, Belgium
Germany +1
BA Marketing Communication; MA Arts and Societyinfo: Germany, Belgium
Digital MarketingDirect MarketingE-CommerceSearch Engine OptimizationCopywriting
SEO, Digital marketing, E-commerce, Growth strategy, Email marketing
Experience
Professional experience10+ years
Freelancer since2010
Languages
EnglishBasic knowledge
Project history
Cement Creative is a cross-border growth marketing, editorial content creation and storytelling agency focused on trust-building, domain authority, and customer conversion for start-ups and SME's. In addition, Cement Creative supports artists with creative consulting, management, and digital merchandising strategies. Services include:
•Growth marketing & SEO
•Editorial content production, development, & creation
•Digital curation & strategy
•Online merchandising and sales
•PR & influencer strategies
•Media partnerships
•B2B/B2C audience development & customer conversion
•Artist management and consulting Past clients: YouTube (US), Google Play (US), Havas Worldwide (US), Alejandro Ingelmo (US), Praytell Agency (US), Wallplay (US), Skipr (BE), Cowboy (BE), Fixter (UK), OfficeServe (UK), The Other Agency (BE), Digizik (BE)
•Growth marketing & SEO
•Editorial content production, development, & creation
•Digital curation & strategy
•Online merchandising and sales
•PR & influencer strategies
•Media partnerships
•B2B/B2C audience development & customer conversion
•Artist management and consulting Past clients: YouTube (US), Google Play (US), Havas Worldwide (US), Alejandro Ingelmo (US), Praytell Agency (US), Wallplay (US), Skipr (BE), Cowboy (BE), Fixter (UK), OfficeServe (UK), The Other Agency (BE), Digizik (BE)
Researching, generating, and proofreading SEO-friendly copy in English for e-commerce platforms including Amazon & collaborating with EN>FR localisation teams.
•Managed programming, SEO and marketing for "Talks@Google," an internal series highlighting celebrities and influencers like Emile Hirsch, Paul Rudd, and fashion industry insiders such as Julie Gilhart (former head-buyer at Barney's New York).
•Contributed functional expertise to the strategic planning and tactical execution of a quarterly merchandising calendar of features and promotions for print partners like Hearst, Conde Nast, HarperCollins, Hachette, and Macmillan.
•Developed effective store programming, processes and tracking in conjunction with internal cross-functional teams (Content Programming, Product, Engineering, Design, Marketing) and external content partners.
•Provided metrics-based analyses of store merchandising programs and recommendations for enhancing their effectiveness.
•Helped drive a unique customer experience, while contributing to the Google Play Content Programming team's global efforts.
•Contributed functional expertise to the strategic planning and tactical execution of a quarterly merchandising calendar of features and promotions for print partners like Hearst, Conde Nast, HarperCollins, Hachette, and Macmillan.
•Developed effective store programming, processes and tracking in conjunction with internal cross-functional teams (Content Programming, Product, Engineering, Design, Marketing) and external content partners.
•Provided metrics-based analyses of store merchandising programs and recommendations for enhancing their effectiveness.
•Helped drive a unique customer experience, while contributing to the Google Play Content Programming team's global efforts.